SMS Marketing is at the center of the Mobile Marketing strategy that we’re seeing gain more and more adepts. It might be that we hate using email but we love sending texts, that SMS Marketing has a better response from customers than email campaigns.
8 Best Practices for Lead Generation with SMS Marketing
To take advantage on this and start sending messages that will drive more leads, we should always remember:
Let people know
Promote your number so that people can reach out to you. Include your number in your website, Facebook page and paid ads and encourage people to send you an SMS whenever they want (just be sure to respond right away!)
Include a CTA
Tell your prospects what to do with a clear call-to-action. Before you send your message, take a moment to think about what’s the ultimate goal for your communication and include a call-to-action that will guide your prospects towards that goal.
By sending SMS you’re opting for an immediate way of communication, which means your prospects won’t have time for long readings. To illustrate the kind of attention that your leads will have for you, try to imagine yourself driving through a highway and then suddenly seeing an ad on a board. That’s the kind of a short message that we’re trying to emulate here.
Your customers will pay attention only to what covers their special needs, so use segmentation to target those that could find value in your offer. To do this, try creating different lists of customers to send them the information they will value the most.
Include SMS in your campaign flows to follow up customer behavior. Integrate your SMS provider with your CRM and improve your flow to drive your prospects into the funnel. See how to do this with Octopush API.
Keep the conversation going
The ultimate goal of SMS Marketing is to create a fast, reliable way of communicating with your customers. You can create complex conversation flows enabling your mobile number not only to send but to receive messages from your prospects anywhere in the world. Click here to know more.
Ideas for lead generation with SMS Marketing
Here are some ideas that you can implement right away to enhance your SMS Marketing and that you can combine with other types of Mobile Marketing strategy.
Sale or discount alerts: make your customers know when a special discount is coming out.
Abandoned cart recovery notifications: help them complete their purchase.
Wishlist reminder: encourage them to purchase their saved items.
Include your URL: send your prospects straight to your special landing page
Reminder notifications: make your customers remember their appointments or the renewal of their services.
Polls & surveys: get your customers engaged and collect their feedback to improve your campaigns.
Reward loyal customers: give them special discounts to thank them.
Trigger SMS for special dates: make your customers feel they’re taking care of.
How to start
With Octopush you can try out how a SMS campaign would look like. Sign up here for free and send your first campaign with a FREE SMS welcome package that we have for you.
You can also contact us to to get the best recommendations and quotes for your business at +33(0)184.108.40.206.70