Multi-channel marketing : tips and tricks to apply it

Nowadays, prospecting and retaining target customers is done through digital means. Having a multi-channel marketing strategy has therefore become a necessity for successful development. This allows companies to have more marketing options to make themselves known and customers to have the choice between several channels. 

However, to optimize this communication with prospects, it is necessary to have a good multi-channel marketing strategy with the best tools to develop the volume of purchases on the different social networks but not only. 

Putting everything into a successful multi-channel marketing strategy

In order to develop an effective strategy, it is necessary to consider different parameters that are essential to develop your business through multi-channel marketing. Here are the elements to consider for a multi-channel marketing system:

Knowing the target customers

This is an essential parameter to have an optimal multichannel marketing strategy. In this case, you need to know their needs and behaviors to choose the right communication channels. 

Collect marketing data for your multi-channel communication

Data is an indispensable element in companies to offer customers a tailored shopping experience. It allows companies to know the customer, to establish appropriate marketing actions and thus to improve on each distribution channel. 

Choose the right channels for your typical customer

When implementing a multi-channel digital strategy, the choice of channels is crucial. Thanks to digital development, a company can benefit from several tools:

• SMS marketing,
• Mailing,
• Chatbots,
• Social networks, etc. 

Develop a digital marketing platform

This type of multi-channel platform allows you to manage the different communication channels, to facilitate the management of customer relations and to manage the moderation of content to offer the best possible customer experience. 

Knowing your customer: an important ally in the success of any multi-channel marketing strategy

The success of a multi-channel marketing strategy can depend on several factors for many benefits. Nevertheless, one of the most important criteria remains the customer for all companies. In this kind of strategy, identifying the target customers is therefore essential. 

To do this, you need to define some important data parameters: 

• Age range,
• The gender,
• Geographical area,
• Financial capacity, etc. 

Once you have laid these foundations, you must also get to know their needs, preferences and habits in terms of browsing and purchasing. This type of parameter can help identify the channels that are adapted to their needs, whether it is on social networks or by SMS. 

In this type of strategy, it’s not about using all the marketing channels available, but the ones that correspond to your customers for a better distribution. 

Have you thought about integrating SMS into your multi-channel marketing strategy?

In terms of multi-channel strategy and benefits, SMS has become an essential tool to attract prospects to your company. Indeed, in addition to the fact that it is simple to implement, SMS marketing offers several advantages: 

• Short, concise and easy to remember message;
• Easy to read message;
• No SPAM and therefore a better deliverability;
• A unique relationship with your prospects and customers.

Moreover, it is important to note that the telephone is one of the most consulted devices on a daily basis. Thus, about 90% of text messages received are read instantly after reception. SMS marketing is currently considered as the perfect tool for proximity by implementing simple actions. So why not integrate SMS into multi-channel marketing ?