An SMS prospecting file is a file that gathers mobile numbers belonging to customers or prospects. In order to carry out an SMS campaign, it is these numbers that messages are sent. Generally, SMS files differ from one company to another since the activities and target customers of each are different.
With the help of an SMS database, a company can, at first, prospect much more easily. Indeed, having a list of targeted contacts allows to improve its conversion rate and to attract more customers. However, it should be noted that a customer file also helps a company to develop customer loyalty.
All this, provided that you have a well-fed and continuously updated SMS database. Hence the need to rent or buy an SMS file from a provider.
Renting an SMS file, how does it work?
Renting an SMS file is like renting any asset, you only have it once. In other words, renting an SMS file allows you to have unique access to a database of contacts. Therefore, you are not the owner of the SMS file and its use is unique. Following this logic, your access to this SMS database is also limited in time. You will only be able to use it for a certain period of time that you have agreed with your supplier.
What are the advantages of renting an SMS file?
The rental of SMS files is an extremely advantageous practice. Indeed, it allows to :
- To have contacts and numbers continuously up to date
- Benefit from a rigorous targeting (according to your criteria) of the contacts, carried out by your supplier
- Launch an SMS campaign at reduced costs
By renting your SMS file from Octopush, you benefit from some other exclusive advantages. For example, we offer you our help in writing the message for your SMS campaign and we are at your disposal if you need any advice.
What is the price?
The SMS file rental rate is more or less affordable compared to the purchase of data. Of course, the rates of this rental vary according to the chosen database provider. However, in general, the rates are around a few cents per rented contact. The criteria that can make rental rates vary are: the nature of the contact (individual or professional) and the targeting criteria of the SMS files.
Most often, companies opt for SMS file rental because it is a much more accessible solution. So, if your budget is tight, this solution remains the most interesting. Especially if you only need to use the database once.
How does the purchase of SMS files work?
Logically, unlike renting, the purchase of SMS files allows you to become the owner of the SMS file in question. As a result, you can have full and free use of all the data it contains. This means that you can use your SMS file as many times as you want.
It should be noted, however, that when you purchase an SMS file, you are obliged to carry out the targeting and updating of the data yourself. Indeed, statistically speaking, the French change operator every 23 months. This means that French numbers are only valid for this short period of time. This means that after 23 months, most of the numbers in your database will be wrong.
Furthermore, it is important to know that once purchased, a private or professional SMS customer file belongs solely to you. In other words, according to the Data-processing Law and Freedoms, you can neither put it in hiring nor sell it.
What are the advantages of buying an SMS file?
You have certainly understood it, but when you buy an SMS file, you have the possibility to use it as many times as you want. And this, over an unlimited period of time. Also, you will be free to choose the frequency of sending all your campaigns.
The cost of an SMS file varies according to the chosen service provider, the qualification criteria, the volume and the nature of the contacts. In general, the purchase of an SMS file can cost from 0.19 to 0.29 per contact. These figures are more or less important compared to the rental of SMS files. Most often, we recommend the purchase of SMS files to companies that want to set up several marketing actions.
What is the cost ?
The cost of an SMS file varies according to the chosen provider, the qualification criteria, the volume and the nature of the contacts. Of course, the rate applied is higher than the rate of renting an SMS file. In general, the purchase of an SMS file can cost from 0.19 to 0.29 per contact. Figures that remain more or less important compared to the rental of SMS customer files. Most often, we advise the purchase of SMS files to companies that are looking to mount several marketing actions.
So, purchase or rent? Do both at Octopush
In short, buying and renting SMS files are both interesting practices in business. However, you need to take a step back on the marketing actions you want to set up (and their number) before making a choice.
In any case, with Octopush, you can do both. All this, while benefiting from a lot of advantages. Notably a set of contacts of more than 35 million Opt-in certified. Indeed, all our contacts have given their consent to receive advertising SMS.