Launching a product is one of the most critical activities for any business. If you don't offer new products, you won't be able to attract new customers, or even continue to satisfy your existing clientele.

That is why a product launch plan is so important. You need to ensure you design a detailed and well-thought-out procedure to achieve the best results when bringing a new product to market.

SMS plays a vital role during these launches. Why? That’s a great question, and it’s what we’re going to talk about today.

We will also explain how you can integrate them into every stage of the process. Finally, we will tell you how Octopush can help you make your product launch a success.

What is a Product Launch?

Before we talk about the different ways to use SMS to improve your product launch, we need to clearly understand what it is. It is simply the process of introducing a new product to the market.

However, it’s a little more complicated than that. You have to choose between a soft, limited, or full-scale launch, depending on your level of confidence in the product. This is one of the many steps in your product launch strategy.

But you are surely wondering how SMS fits into this process.

Why should you include SMS in your Product Launch Plan?

There are many advantages to using SMS, but if we covered them all, we’d be here all day. So, let’s take a quick look at their usefulness in this specific context.

We cannot stress enough how practical SMS is. The fact that it is fast and can help you reach a large number of customers at once speeds up this part of the process and ensures you reach as many customers as possible.

Fast and Easy

SMS is one of the fastest ways to communicate. You can send multiple messages in just a few seconds. They are also very easy to use: all you have to do is type your message.

Wide Reach

Everyone has a mobile phone. Even if someone doesn't have constant access to a computer or the internet, they can check their phone at any time of day and stay connected to a mobile network.

That is why an SMS-based marketing plan can reach a very large number of customers quite easily.

How to Include SMS in Your Product Launch Plan

Now that you know what a product launch is and how SMS can be useful for your marketing strategy, it is time to answer the question you have all been waiting for.

Here are 3 ways to improve your product launch using SMS marketing.

1. Product Introduction

The e-commerce conversion funnel should be the foundation of your plan. There are 5 stages to encourage customers to buy your products: awareness, interest, decision, action, and loyalty.

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Your product launch plan only concerns the first three stages, the first being awareness. It makes sense when you think about it: you are drawing attention to your product.

Introducing a product is quite easy. It is the simplest way to use SMS effectively. Essentially, you send an SMS to your target audience so they hear about your product. Of course, the recipient must have opted in to receive promotional SMS from you.

With Octopush, you can also target an audience via database rental. Please note that this option is currently only available in France.

Make sure the SMS sparks the customer's interest and curiosity.

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Because sending a low-quality SMS will not work in your favor, regardless of when you send it. That is why we offer several customization options.

Best practices for an SMS product launch campaign

Managing different time zones

Do you need to send SMS messages to different parts of the world and to a large number of customers? (We’ll explain why you should get started soon). With our virtual phone number service, you can achieve this quickly and easily.

Furthermore, you need to schedule these SMS messages down to the minute. If you send an SMS at 3 a.m., no one will read it, especially if it’s about a product launch.

We have the solution to this problem. Our campaign scheduler allows you to plan every SMS in advance and set a date and time based on your product launch strategy. You no longer have to worry about missing the send time.

Sending personalised SMS

We also offer a link shortener so that your SMS isn't cluttered with an overly long URL, ensuring better readability.

Finally, we offer several ways to improve your style. A basic SMS isn't a technological marvel. Every company knows how to launch a new product via SMS, and while they are useful, they aren't exactly unique.

That’s where voice messages and SMS 2.0 come into play. Voice messages are self-explanatory. SMS 2.0 is a bit more complex, but we’ll get to that very soon.

SMS 2.0 allows you to send landing pages via SMS. Yes, you read that right. You can send landing pages containing CTA buttons. Once again, we shorten the link.

Our advanced voice services convert your SMS into a voice message using artificial intelligence. The voice can be male or female, depending on your preference. Their length is flexible.

Try SMS 2.0Getting started with voice SMS

2. Analytics

We have explored the various ways SMS helps introduce a product, but there is another area where it is decisive: analyzing statistics. Here, we are at the interest stage.

Remember when we mentioned you would need to send SMS to different parts of the world? Let’s revisit that. You can see the locations where your products are getting positive responses.

How do you know if a product has generated interest via SMS? Of course, we know that someone reading your message isn't necessarily interested.

Our two-way messaging allows recipients to reply to your campaigns. If they are interested in the product, they are likely to respond to the SMS.

With these statistics, you will know which areas require more advertising, whether through physical campaigns, posters, or other types of non-digital advertising.

Because the online market is so vast, people tend to forget that not all advertising happens on the internet.

Furthermore, you can see which type of SMS works best and generates the most responses. For this reason, we compile voice messages so you can review them if they prove particularly effective.

If you succeed at this stage, you can minimize your costs by investing in areas where engagement is highest. The risks you take will be more profitable.

3. Keep them hooked

This stage is essentially about the decision. Customers won't buy your product from the first SMS. It’s not enough yet.

You must ensure you continue to engage with interested customers by sending them reminders through quick, effective SMS containing product information.

If you don't, two things can happen. Either they will completely forget the product exists, or they will lose all interest in buying it. You must avoid both of these scenarios.

For example, if you are launching a new car model, you shouldn't stop after sending a text message that mentions its features. You need to send messages that demonstrate why it is a good investment, and so on.

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Once again, basic messages work well, but why not try something a little different? A voice SMS would allow you to add a bit of personality to the whirlwind of information you are sending out.

With SMS 2.0, you can say more with fewer words. People don't like reading messages that are too long, but a link to a landing page is different. You can describe your new product and spark interest via an external link.

Why Choose Octopush?

Good news: you know why SMS helps your product launch marketing plan succeed while costing less, and you know how to go about it. But what makes Octopush the best solution?

Not only do we offer all the features mentioned above, such as SMS 2.0 and voice SMS, but we also allow for easy integration with plugins without integration.

Still not convinced? We provide an unparalleled HLR Lookup service that ensures none of your SMS are sent to invalid numbers.

Not only do our services facilitate your SMS marketing, but we also help you save money.

For this reason, we have received the seal of approval from renowned marketing experts, such as Neil Patel and HubSpot. You can be certain that we have mastered the art of SMS marketing.

The Bottom Line

There you have it: a simple guide to integrating SMS into your product launch plan.

We hope you found this article useful and enjoyable to read. We also have a feeling that you are going to choose Octopush, aren't you?