Email Marketing

Email marketing:
Attract and retain your customers

Create personalized email marketing and transactional campaigns with an intuitive drag-and-drop editor and 98% deliverability. 500 free emails when you sign up.

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Features

Boost your email marketing and transactional strategy

An effective, affordable channel to deliver the right message, at the right time, to the right audience.

An effective, simple channel

Unlimited sending to your qualified contacts
Combines with your existing SMS campaigns
Transactional emails via API
Ideal for large-scale sending

Build customer loyalty

Fine-grained segmentation of your target audiences
Content personalized to each customer profile
Engagement tracking on every campaign
A/B testing on subject lines and content

Easy to get started

Drag-and-drop editor
Library of reusable templates
Up and running from your very first campaign
Preview before every send (mobile and desktop)
Real-time collaboration across teams

Platform

Built to land in the inbox, not in the spam folder

Every email goes through a chain of checks before it reaches the recipient's email provider. Deliverability isn't decided at send time, but before: domain setup, sender reputation, and bounce handling.

Domain authentication

Sending domain authentication (SPF, DKIM, DMARC), so email providers recognize Octopush as a legitimate sender

Real-time tracking

Tracking of every event (delivered, opened, clicked, bounced, complaint, unsubscribe), available in your account or via the API, with automatic handling of bounces and complaints

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Our solution

For marketers and developers

No-code integrations for your marketing teams, a robust API for your tech teams

Connected to your online store

Connect Octopush to WooCommerce or Shopify to trigger your emails automatically at every event: order confirmation, abandoned cart, shipping alert. Zero copy-pasting, 100% automated.

Automated with your marketing tools

Connect Octopush to Zapier, Make or ActiveCampaign to run your email sequences from your existing workflows. Welcome, follow-up, retention: your scenarios run with no manual work.

Transactional email driven by your code

Trigger every transactional email from your application via the REST API: payment confirmation, password reset, user onboarding. Webhooks return delivery statuses in real time.

SMS and email managed from a single interface

Manage your email and SMS campaigns from the same account, with the same contact base and the same reports. Coordinate your channels without juggling tools or exporting data.

Use cases

Why use Octopush Email Marketing?

Benefit from a versatile channel to build customer loyalty.

Hybrid OTP

Let your customers choose whether to receive their verification code by SMS or by email, to strengthen security on your site. The channel can switch automatically to email if the SMS isn't delivered.

GDPR compliant

Octopush automatically inserts unsubscribe links and manages your contacts on a blacklist. An unsubscribed contact is excluded from all future sends, with no manual segmentation of your database.

Precise statistics

Access detailed reports to measure the success of your email campaigns. Open, click and unsubscribe rates are available per send, with A/B testing on the subject line.

Simplified send management

Segment your audiences and easily schedule your newsletter sends from the platform. Segmentation is based on the customer profile or purchase history.

Order confirmation

Send an immediate confirmation after a purchase, to reassure the customer that their order has been received. The send is triggered automatically via the API, as soon as payment is validated.

Password reset

Send a secure link when a password is forgotten, to maintain trust in your platform. Like the order confirmation, this send goes through the transactional API, separate from the marketing flow.

Newsletters and seasonal offers

Keep your subscribers informed of your news and re-engage them with targeted offers during key retail moments. 43% of users say they have already signed up to a newsletter to get a discount.

Loyalty programme

Reward your regular customers with personalized emails tied to their purchase history. You can preview the result on mobile and desktop before every send.

Pricing

Join our 23,000 customers

Choose the plan that fits your volume and only pay for what you use. No commitments, no surprises.

Basic

Save 15%

Perfect for getting started with SMS and email marketing

starting at

€65

/month

1,000 SMS included

First 10,000 emails included

+ €5 in SMS test credits

Multichannel delivery

+330 SMS templates

Advanced personalization

Performance tracking

API integration

Get started now

No commitment • no credit card required.

ISO 27001 certified

GDPR compliant

Made in France

Key figures

Our figures speak for themselves

92%

Emails read

Users over 18 say they read all of their emails, a channel far from being abandoned in favour of mobile.

42%

Newsletters that attract

42% of users say they have already signed up to a newsletter in order to get a discount.

75%

Transactional open rate

Compared with 15 to 25% on average for a standard marketing email: the confirmation or alert remains the most-read format.

Testimonials

What our clients say about us

Effective, fast, reasonably priced and backed by serious support. I recommend them.

A. A.

Review from Apr 19, 2024

One of the best players in the conversational/SMS space in France. A flexible and competent team, an easy-to-access API, and transparent pricing. The Customer Success team is truly top-notch. I highly recommend them.

Antoine B.

Review from Apr 13, 2024

A very good first impression: buying an SMS pack is easy, the team is available, and the tool is simple to use. Excellent! On top of that, the API makes it easy, even for an amateur programmer, to add SMS sending to an in-house application. Exactly what I was looking for.

E. D.

Review from Apr 18, 2024

4.8

Google

3.7

Verified Reviews

4.9

Capterra

4.9

Trustpilot

Blog and Resources

Our latest articles

Guides, analyses, and best practices for SMS, RCS, and email to turn every campaign into a growth driver.

Omnichannel

March 31, 2026

API-driven omnichannel platform: connect all your channels in one tool

Your customers are reaching out everywhere. Email, SMS, WhatsApp, web forms, chat, and the occasional ill-timed phone call. Your team is juggling, copy-pasting, and losing context. The result: service…

Omnichannel

March 24, 2026

CRM and omnichannel platform: automate your customer journeys

You respond to a customer on one channel, then they message you on another. Your team goes hunting for the history. Data remains scattered. Service slows down and the customer experience suffers without…

Omnichannel

March 20, 2026

Why integrate SMS into your omnichannel strategy?

You are already sending emails. You are posting online. You are launching campaigns. Yet, your customers don't always respond and your mobile conversion rate is plateauing. Integrating SMS into your…

All our news

FAQ

Frequently Asked Questions

Find answers to the most frequently asked questions about our platform, its features, and how to use it here.

Already used by over 4,000 users

Contact support

When can I use transactional email?

Order confirmations, password resets, account alerts, shipping/delivery notifications, quotes and invoices, customer service correspondence, and onboarding emails.

How can I ensure my emails don't end up in the spam folder?

That is indeed a risk, but you can avoid it by asking your recipients to add your address to their safe senders list.

Is LiveChat compatible with my other channels (SMS, Email, RCS)?

Yes, LiveChat integrates into your omnichannel strategy: a conversation can switch from chat to email or SMS depending on the defined scenario.

What is the difference between email marketing and transactional email?

Email marketing is sent in bulk to boost engagement (promotions). Transactional email is personalized and sent following a specific customer transaction or action.

Are there any rules to follow for email marketing?

Yes: only send to customers who have given their consent (opt-in), remove unsubscribed users (opt-out), and include mandatory legal information (unsubscribe link, sender contact details).

Solutions