Want to learn more about how to schedule a WhatsApp message ? Octopush covers everything in this guide.

But first, why schedule WhatsApp messages?

For businesses, automating WhatsApp messages is primarily used to provide instant responses to incoming messages, even outside of business hours. Being consistently available to your contacts is essential for building strong relationships. If a customer reaches out at 5 PM and you don't reply until 8 AM the next morning, they may quickly lose interest in your services. Conversely, by setting up an automated response, the customer feels valued, making them much more likely to wait for your business hours.

Furthermore, scheduling WhatsApp messages allows you to send reminders to your contacts. For example, if a customer leaves your site with a full cart without completing their purchase, a reminder could encourage them to finalize their order.

You may also want to reach out to your customers during specific periods, such as Black Friday. In this case, scheduling WhatsApp messages helps you inform all your contacts about the promotional offers you are running for the occasion. For mass information campaigns, there is nothing more practical than scheduling WhatsApp messages.

In short, as you can see, automating WhatsApp messages serves many purposes. Of course, there are many more uses than those mentioned above, so you have every reason to start scheduling your WhatsApp messages.

How do you schedule a WhatsApp message?

There are two ways to schedule a WhatsApp message. The first is to use WhatsApp Business, a solution recommended for small and medium-sized businesses. The second is to opt for the WhatsApp API, a tailored option for larger companies.

WhatsApp Business for scheduling WhatsApp messages in small and medium-sized businesses

What is WhatsApp Business?

WhatsApp Business is essentially the professional version of the WhatsApp messaging app we all know. This version is primarily used to help companies ensure smooth communication and effective customer support, all while facilitating marketing campaigns, which WhatsApp Business also makes much easier.

What is WhatsApp Business used for?

WhatsApp Business is an application

extremely practical for communicating with clients and prospects. It allows you to create a Business Profile that provides essential information about your company, such as your website, physical store address, opening hours, and more. This helps your business gain more visibility on the app. Not to mention that a Business Profile can also help your business appear more trustworthy and project a much more professional image.

Note, however, that WhatsApp Business is so popular primarily because of its ability to automate welcome messages. Sending these types of messages is a useful way to quickly and directly break the ice with potential clients. In short, as soon as someone tries to contact you, an automatic response will be sent to them, even outside of your business hours.

Additionally, it is worth noting that on WhatsApp Business, you can save responses, known as quick replies. With this feature, you can streamline your communication and be even more responsive to your contacts. The immediacy of your replies will be undeniable, ensuring customer satisfaction whenever assistance is needed.

WhatsApp Business is coming soon to Octopush so you can chat instantly with your customers!

Among Octopush's many services, you will soon be able to count on WhatsApp Business using a virtual number or a physical one.

With us, using WhatsApp Business will also give you the opportunity to attract more prospects and re-engage them in the event of abandoned carts. Not to mention its ability to bring you closer to your customers by sending discounts during special occasions and much more.

WhatsApp API for scheduling WhatsApp messages in large companies

By definition, WhatsApp API is software that allows companies to integrate WhatsApp into other systems, such as a CRM or marketing software. For some small and medium-sized businesses, scheduling WhatsApp messages via WhatsApp Business is sufficient, but for larger ones, it is not.

In 2018, the WhatsApp Business App was a huge success with SMEs. This application allowed them to provide better customer service. However, this solution has its own limitations, particularly when it comes to managing multiple users, assigning tasks, and data protection. This is why, a few months later in August 2018, a solution better suited to large companies was born: WhatsApp API.