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Interview with the Marketing Manager for the franchise networks of
Alliance Automotive Group
Interview with the Marketing Manager for Alliance Automotive Group, a major player in the independent distribution of automotive spare parts.
Company Overview
Alliance Automotive Group (AAG) is a leading independent distributor of spare parts and supplies for the automotive and heavy-duty vehicle repair market.
The Challenge
With over 150 stores to manage, AAG needed a solution to quickly reach all the customers in its databases and communicate in real time.
Key Requirements
Run direct marketing campaigns, personalize communications with customer and store names, and launch campaigns instantly without any approval delays.
Objectives
Use Octopush dynamic fields, HLR Lookup to verify and clean databases, and send bulk SMS messages instantly.
View data and practical statistics
Measure the impact of your campaigns at a glance.
The solution implemented with Octopush
Alliance Automotive Group — Channels used
Octopush provides AAG with the essential tools to manage a large-scale network: advanced personalization, instant delivery, and database verification. Channels used: SMS marketing, dynamic fields, HLR Lookup.
Alliance Automotive Group — Features
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Alliance Automotive Groupe — Timeline
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Alliance Automotive Group — Why Octopush?
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Proven results
[À valider] 150+
Franchises equipped with the network
[À valider] 98%
Appointment attendance rate
[À valider] 40,000
Average SMS sent per month
What our customers say about us
Simple and effective SMS package service. The usage tracking platform is user-friendly. You can see where you stand at a glance. Attractive pricing.
4.8
3.7
Verified Reviews
4.9
Capterra
4.9
G2
4.9
Trustpilot
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