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You’ve taken the plunge and decided to integrate Premium SMS into your marketing efforts—congratulations! You’ve chosen a marketing tool that has proven itself time and again, with a 98% open rate, far exceeding that of email marketing.

At Octopush, your SMS marketing matters, which is why we strive to provide the best SMS rates on the market.

Thanks to our platform and API, you can write and send SMS messages from your personal computer, no matter where you are in the world.

While our low-cost service is very cost-effective, it isn't enough for companies hungry for greater growth.

That is why our premium service offers unique features that will take your SMS marketing to the next level.

1. Customizable Sender ID

It can happen to anyone: receiving an anonymous SMS or one from a shortcode sender.

With the rise of issues related to cybersecurity, people are becoming more aware of protecting their personal information and devices. What guarantees to customers that the SMS message they just received comes from your company and not an illicit source?

Premium SMS allows you to customize the sender ID, which builds trust with your customers.

2. Long SMS

As the saying goes, "Less is more."

However, when it comes to SMS messages, the limited character count can become a problem. Of course, it works for two friends texting each other by splitting their message across multiple SMS; but for a marketing campaign, sending multiple SMS messages becomes costly for you and annoying for your customers.

And as if that weren't frustrating enough, under GDPR guidelines for customer protection, it is mandatory to include "STOP to XXXXX," which further reduces your message length to just 146 characters.

With premium SMS, you have the fantastic length of 764 characters via SMS, compared to the 160-character limit of the low-cost version.

Better yet, thanks to a custom sender ID, you can avoid typing your brand name in the body of the text, giving you more space to convey your message. It can happen to anyone to receive an anonymous SMS or one from a short code sender.

With the rise of cybersecurity issues, people are becoming more aware of protecting their personal information and devices. What guarantees to customers that the SMS message they just received comes from your company and not an illicit source?

The premium SMS version allows you to customize the sender ID, which builds trust with your customers.

3. A world without barriers

Did you know that SMS is still the primary communication strategy in many developing countries? SMS messaging provides a reliable platform for streamlining healthcare, boosting agriculture, or assisting in disaster relief in areas where internet access is limited or non-existent.

Wouldn't it be wonderful to reach this untapped market with your message?

Unlike the standard low-cost service, the Premium SMS service allows for international message delivery. Prices vary by country, but they can be lower than the price of a low-cost message delivered in France.

4. Launching an SMS campaign at crucial moments

Imagine you just discovered a trend that could have a positive impact on your business. Today's trends are immediate and volatile; if you start planning a marketing campaign for tomorrow, the opportunity may well have passed.

SMS campaigns don't require much effort to help your brand stay relevant; a simple text with an CTA can do the trick. With our Premium SMS service, you can send messages about your personalized campaigns and special offers instantly.

5. Tracking your customer responses

A good customer service experience relies on receiving a quick and effective response to customer inquiries. SMS communication should never be one-way.

A Zendesk report recently reviewed in 2020 revealed that customers who had a positive customer service experience changed their future behavior and engagement with the brand. From recommending their products or services to making larger purchases, or even becoming loyal customers.

Good customer service requires maintaining a multitude of channels, allowing customers to get in touch with your brand. Among these channels, SMS is gaining popularity, with 67% of customers wanting to reach businesses via text, in addition to live chat and social media.

SMS are not just useful for one-way alerts; they also allow your customers to reply to your messages, adding value to your interactions.

The Premium SMS version allows you to answer your customers' questions in real time, and given the open rate of text messages, it is a more effective channel than using social media.

Conclusion

SMS remains a relevant communication channel. Whether for marketing purposes—such as sending promotions, discounts, or flash offers—or for maintaining effective communication with your customers.

This Premium SMS service adds value to your efforts by allowing you to expand your market with international messaging, build trust with your customers by sending messages from a recognizable sender ID, and convey a clear message thanks to access to long-form text.

Are you ready to take the step toward Premium? You can select Premium SMS packages within your Octopush platform.