In our latest newsletter, we highlighted the benefits of an SMS marketing strategy and shared 6 Best Practices for SMS Lead Generation.

Now, let’s look at how companies use SMS messaging and see if these use cases are applicable to your own customer base.

1) BlaBlaCar

The carpooling company uses SMS messages to confirm your trip booking and provide your driver’s personal details in case you need to contact them.

SMS message type:

Confirming a booking

Who can apply this:

• Hotels & Restaurants: to confirm a reservation
• Associations: to confirm meetings
• Doctors: to remind patients of their appointments
• HR: confirm your candidate’s interview
• Theaters: to confirm seat bookings
• Transport & Travel: to confirm a ticket booking

2) Indosat Ooredoo

The Indonesian telecommunications company uses segmentation to welcome customers from other countries. It takes the information provided by the customer when purchasing a SIM card and triggers this personalized SMS message with helpful instructions for making an international call.

SMS message type:

Welcome message

Who can use it:

Everyone.

Always send a welcome message to thank your customers for using your services. Use the information you have about them to segment your recipients and personalize the message.

3) BNP Paribas

The bank uses SMS to ensure the security of its customers' accounts. It sends text messages when it detects suspicious activity to verify your identity or transaction.

SMS message type:

Alerts

Who can use it:

• banks and financial services: when your software detects suspicious activity on your customer's account
• software: verify your user's identity
• security services: notify your customers when alarms are triggered

4) GO Sport

The retail brand ensures its VIP customers are the first to know when it launches an exclusive offer. This rewards their most loyal customers and reinforces the sense of exclusivity that comes with being part of a loyalty program.

SMS message type:

Promotional

Who can use it:

• e-commerce and retail: notify your exclusive customers about special offers in advance
• hotels and restaurants: inform your VIP guests about special offers available to them

5) Cancillería Argentina

The Argentine consulate in Spain sends a message to its citizens indicating where to obtain consular assistance. It also provides them with a URL and a phone number for more information.

SMS message type:

Information

Who can use it:

• Public sector: let your citizens know what to do in case of an issue
• Non-profits: share important information with all your members
• Energy and transport: keep your customers informed about the status of their services

6) Indeed

The job board uses SMS to update you on the status of your applications. They start the conversation by explaining exactly what the message is about and give you the option to opt out immediately.

SMS message type:

Updates

Who can use it:

• HR: keep your candidates informed about their hiring process
• Communication agencies: share the latest news with your audience based on their preferences

7) Mobike

The bike-sharing company sends SMS instructions to its users to guide them through their first time using the product.

SMS message type:

Instructions

Who can use it:

• Startups: guide your customers step-by-step for a successful onboarding.
• Energy: troubleshoot for your customers using simple instructions for common issues
• Public sector: assist people with administrative and public procedures.

8) SNCF

Flash Trafic is a free service offered by the SNCF TER network. It provides real-time updates to network users regarding any delays on their line during their registered time slots, as well as schedule changes or train cancellations.

SMS message type:

Information

Who can use it:

• Public sector: alert citizens to ongoing roadworks or accidents.
• Postal services: keep your customers informed of potential delivery delays for their packages.
• Public sector: assist people with administrative and public procedures.

9) Dyjix

A low-cost website and server hosting provider, they have implemented SMS alerts to notify their clients when one of their products is about to be deleted.

SMS message type:

Reminders

Who can use it:

• Rental services: notify renters when their subscription is about to expire.
• Travel agencies: remind travelers of their upcoming departure date.
• Restaurant reservations: encourage customers to confirm their booking before a specific date.

10) Île-de-France Regional Health Agency

Through its CovidDom service, the ARS IDF offers home support systems for those who test positive for COVID. It provides them with information on how to manage their isolation effectively and monitors their symptoms.

SMS message type:

Support

Who can use it:

• Healthcare institutions: support patients during their recovery
• Education: track students enrolled in programs for the underprivileged
• Customer success: reconnect with former clients to follow up on their needs and feedback after their purchases.