Your CRM strategy relies on the ExactTarget interface, and you are fully satisfied with the wide range of possibilities offered by this customer relationship management solution. However, there is no doubt that you have noticed the high costs of sending SMS. Your overall marketing budget is feeling the impact, and you would likely prefer to invest better in order to innovate more and better satisfy your customers. To achieve significant savings on your CRM costs, Octopush has implemented a mail-to-SMS solution that is very easy to use. Thanks to our mail-to-SMS API, take advantage of all your CRM services at a lower cost.

The benefits of ExactTarget for managing your CRM

ExactTarget, now Marketing Cloud within the Salesforce suite following their acquisition in 2012, allows you to manage your multichannel marketing campaigns in a simplified and efficient manner. The possibilities are endless, whether it involves emailing, mobile or SMS campaigns, push notifications on smartphones and tablets, or creating landing pages where your targets land:

• All your communication on mobile:

Thanks to Marketing Cloud, you manage your CRM in real-time mode. You send alerts in real time and transactional notifications via SMS. You benefit from ready-to-use SMS templates and an extremely user-friendly interface, allowing you to create any type of SMS, from mobile tickets to coupons, as well as customer service updates or surveys.

• Get your mobile apps adopted:

Users today have dozens of apps on their smartphones competing for their attention. Be stronger than the competition and encourage them to open yours. How? By using targeted alerts that will help you increase your sales!

• Optimize your CRM strategy with geolocation:

ExactTarget allows you to determine interactions based on a specific time and place. This feature enables you to automatically personalize your customer journeys, triggered by a geographic area.

• Launch multichannel mobile campaigns:

Salesforce and ExactTarget offer you the ability to manage all aspects of the customer journey with a focus on mobile. You launch your campaigns automatically and segment your customer database to offer the most relevant message to selected recipients.

• Create your custom CRM solutions:

Thanks to the various ExactTarget APIs, the scope of possibilities is extremely broad. Daily appointment reminders, order confirmations, travel info... your entire organization will benefit from the custom-tailored nature of ExactTarget! You will therefore be able to interact in real time with your customers by integrating data from your CRM, your marketing analytics, and other professional software into your mobile campaigns.

• Get the most out of your data:

ExactTarget is the perfect option for making the most of the data collected. With a single space to store, search, analyze, modify, and personalize your content, you will be able to design customer journeys that connect your clients to your business in a totally innovative way.

As a Salesforce ExactTarget/Marketing Cloud customer, you undoubtedly want to make the most of this extensive range of services. However, the cost of an SMS campaign with a provider like ExactTarget is significant and could seriously eat into your overall marketing budget. So, how can you enjoy all the features of ExactTarget while cutting your budget by 75%?

The Octopush email-to-SMS API solution

To help you benefit from the quality of ExactTarget services at a reasonable price, the developers at Octopush have created an API email-to-SMS that allows you to send an SMS using a simple, existing email account. The cost-effective Octopush email-to-SMS solution allows you to:

• Communicate via SMS from a simple email.
• Send SMS messages easily to one or more recipients.
• Track delivery statuses and statistics in your customer portal.

Our email-to-SMS API service automatically converts your emails into SMS messages in a compatible and appropriate format, sending them directly to the recipient. This system allows you to integrate your CRM services and SMS campaigns very easily and at extremely competitive costs.

Your mass mobile marketing campaigns become truly optimized! You use your usual CRM service and enjoy the full range of ExactTarget features, without the high cost!

The concrete benefits of the email-to-SMS system through two examples

1. A hair salon saves a fortune every year thanks to the email-to-SMS solution:

This hair salon started using the email-to-SMS solution to send appointment confirmation texts to its clients. After just four days of testing, the reminders had already helped the salon recover over €150 that would have otherwise been lost due to missed appointments! Many clients are very busy and may book their appointments up to six weeks in advance—the perfect scenario for forgetting about them when the day arrives. The email-to-SMS solution proved to be simple, affordable (one haircut/blow-dry per month covers the cost of the campaign), and highly effective at improving the salon's booking system.

2. A bank optimizes its CRM budget thanks to the email-to-SMS system:

This bank has been using the email-to-SMS solution for several years. Deliverability is optimal, and there have never been any issues. Clients greatly appreciate the SMS solution for its accessibility and speed, and they can use banking services 24/7 with peace of mind, without even having to visit the website.

Don't wait any longer! Choosing the email-to-SMS system is undeniably a smart move to optimize your costs while continuing to enjoy all your usual services. To learn more about Octopush's email-to-SMS rates and start saving, contact us!