According to ARCEP, the number of SMS and MMS messages sent during the last quarter of 2014, totaling 48.3 billion, continues to rise (+6.1% in one year). SMS marketing is proving to be a customizable, affordable, targeted, and immediate way to reach your prospects and customers, and to grow your business effectively. With the massive use of smartphones as a true portable multimedia platform, an open rate reaching 95% (Médiamétrie study – 2013), and a conversion rate of around 10% (compared to 2% for emails), it would be a real shame to miss out on the many benefits of an SMS marketing campaign.

Brand image, customer development and loyalty, and increased sales are all key assets for achieving your goal: boosting results and increasing your company's revenue.

Today, Octopush presents 4 good reasons to choose SMS marketing.

Develop your company's brand image

A famous French television channel successfully used SMS during the 2010 Vancouver Olympics by offering a free SMS alert service that announced the schedules of various events, followed by their results, to registered users. A clickable link within the alert SMS allowed users to relive the events on video. By associating itself with a major event while providing a service that met a public need, this channel achieved great success, with peaks of up to 3,000 registrations per hour.

An SMS marketing campaign is an innovative, interactive, and personalized way to communicate with your customers. Personalizing SMS messages allows for true brand differentiation, which strengthens the campaign's effectiveness through precise user targeting. By making your brand accessible at any time, you integrate your company into your customers' daily lives. This is a great way to generate consumer habits that work in your favor!

Grow your customer base

Using SMS is a simple and immediate way to gain new customers. By renting or purchasing targeted prospect databases, you can promote your products and services to potential future customers, or drive traffic to your physical stores or online shops. By sharing news about your brand, offers, and events, or by offering contests or flash sales reserved for those subscribed to your SMS alert campaigns, you create a favorable, close relationship. And by using tools like geolocation services or inserting clickable links in your SMS, you extend the dialogue with your readers and significantly increase the conversion rate of your SMS marketing campaign.

Generate sales

Is your goal to increase sales? Promotions and discount coupons are effective and proven purchase triggers, with an added immediate effect when sent via SMS. According to a 2013 Médiamétrie study, 39% of mobile users are interested in the ability to pay for their purchases directly from their phone (m-commerce). Thanks to the emergence of secure and simplified payment solutions, this practice is expected to become widespread, and SMS is set to become a true additional sales channel. Its immediate nature reinforces its appeal by encouraging impulse buys.

Build customer loyalty

Ensuring the longevity of your brand through a loyal customer base is likely one of your priorities. To achieve this, it is essential to know how to strengthen the bond between your brand and your customers. Take a cue from banks, auto repair shops, or major retailers by creating SMS alert campaigns for product availability, order or reservation tracking, access to customer portals, or exclusive services. 72% of French people are interested in SMS messages that provide useful information (Médiamétrie – 2013). Leverage the emergence of new mobile-related behaviors to build customer loyalty and boost your sales.

SMS is a medium now very widely used by everyone. Switched on 90% of the time on average and checked about 150 times a day, it is undoubtedly a significant marketing channel for your company's expansion. Don't wait to take advantage of the benefits and ease of implementation of this powerful marketing solution. Discover Octopush's SMS marketing solutions.