Law No. 2018-493 on the protection of personal data, enacted on June 20, 2018, in France, regulates how companies can store and use their customers' personal information.

In general, the agreement requires companies wishing to collect and store a customer database to verify whether they need to register with the CNIL (French Data Protection Authority).

Companies are responsible for keeping this information secure and must obtain user consent to hold such data.

To read the full updated text, visit the official CNIL website

Under the GSM-7 encoding standard, the maximum length of an SMS is 160 characters. This number can drop drastically to just 70 characters when using special characters, non-Latin alphabets, or accents.

However, to overcome these limitations, it is possible to implement long SMS.

A long SMS is a concatenation of several SMS messages, which the receiving mobile device recombines to display as a single, longer message.

Each SMS is billed separately and can contain a maximum of 153 characters instead of 160. Once recombined, the recipient sees only one long message.

Long SMS have a maximum length of 764 non-Unicode characters. Using special characters can reduce each fragment to 63 characters. In this case, a long SMS can reach a maximum length of 504 characters.

Long SMS is a feature that Octopush offers in its Premium version.

Mass SMS messaging means using an SMS platform to send the same message (or a similar message personalized with tags) to all or part of a company's contact list, all at the same time.

It can be used for promotional or transactional purposes.

Learn more about mass SMS here

The term "mobile originated" (abbreviated as MO) refers to the type of messages that customers send from their mobile phones.

A mobile-originated message can be the first step taken by a buyer during an SMS marketing campaign, such as when a customer replies to a promotional text.

A mobile terminating (MT) message refers to any message sent to a mobile phone. The communication ends at this mobile device, regardless of the message's origin.

During a customer's journey in an SMS marketing campaign, it is common for the user to send an MO message after receiving promotional content; when the marketer replies to this SMS, the generated message is an MT.

In marketing, the open rate is a performance metric that indicates the number of people who open or view an email or SMS.

Generally, this rate is expressed as a percentage. It is calculated by dividing the number of opened messages by the number of messages sent.

To obtain a reliable open rate, the recipient must actually view the message (reading the message notification is not enough) and/or interact with it.

Learn more about the fantastic 98% SMS open rate here.

In sales, a lead is a potential customer who has not yet decided to make a purchase.

When a lead chooses a company, they take a specific action that clearly indicates their consent and interest. Even if they have not yet purchased the company's product or service, this means they have opted in as a lead.

Learn more about how to encourage your visitors to engage with your business here

An OTP, also known as a one-time password, is an authorization method that involves sending a numeric or alphanumeric password to users to log in to a service, perform a transaction, verify a device, and more.

Unlike generic passwords, a unique OTP is generated every time a user attempts an action, making it a secure method.

Beyond account management, OTPs help monitor unusual behavior and prevent hacking or other types of cyberattacks.