Glossary of professional and marketing SMS terminology

Information technology has its own jargon, and SMS is no exception. Discover a glossary of essential SMS and marketing terms used at Octopush here.

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Webhook

In programming, a webhook is a POST request sent to a URL. The data generated by the webhook is stored in JSON or XML format for subsequent processing.

In terms of APIs, this is how a user sends a direct request to the API to receive a response. These types of requests typically include triggering updates, management, notifications, and data collection.

The Octopush SMS API uses webhooks to manage various callback functions.

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