SMS message types: there are actually several types of SMS marketing campaigns possible, and therefore different kinds of messages to use to promote your offers or products. In fact, while most people think mobile messaging marketing is limited to sending SMS, we will see that it is possible to set up much more elaborate promotional campaigns. SMS sending campaigns are actually the first form of mobile marketing, which has existed for many years, particularly in the United States.

SMS marketing campaign service

As we have just seen, message marketing has several possible applications and is even the first type of promotion available. It consists of sending a short text to customers, usually to trigger a purchase. In the 1990s, long before the arrival of the iPhone, phones were only able to receive written messages, so it was the only type of promotion available. Since then, technology has progressed enormously and an iPhone or other smartphone offers much greater possibilities, but SMS marketing on mobile remains one of the most popular forms of mobile marketing , for two main reasons:

• Most SMS received on a phone number are opened immediately, on average within 3 minutes of receipt.
• A text marketing campaign on a mobile number is very easy to use and inexpensive to set up, making it a tool that can be easily used by both small local businesses and large multinationals.

Using SMS on a mobile number is, for example, particularly effective for quick communication at a specific moment or over a given period. They remain, for example, perfect tools for setting up flash sales or signaling the start of a particular event. By receiving your message, your customers will be reminded that "happy hour" is starting and that it is time to head to your establishment.

MMS marketing delivery application

Rather than sending a message to a mobile number, MMS offers a particularly interesting alternative for certain campaigns. The delivery services remain the same, but MMS offers the possibility of significantly enriching the messages sent by including images, sounds, and even video. It is therefore possible to offer subscribers a dynamic advertising message that will have much more impact than a text message. Most iPhones and other phones can receive MMS, but sending them via an automated service will obviously be a bit more expensive than sending simple text messages.

Bluetooth mobile marketing application

This type of marketing is still quite rare and only applies to local campaigns. The principle is quite simple: it involvesautomatically sending an SMS or an MMS via Bluetooth to all users with an iPhone or other Bluetooth-enabled phone who pass near a specific area, usually the store running the campaign. This system has the advantage of being completely free, as sending messages via Bluetooth does not use mobile carrier networks. However, this system requires setting up specific infrastructure and can only be used for local campaigns, since the customer must be near the store to receive the message.

Web marketing on iPhone or smartphone

This type of marketing campaign uses the new features offered by iPhones and other smartphones to implement a dynamic campaign that utilizes mobile internet connections. The principle is to direct internet users to a website optimized for an iPhone or smartphone, in order to introduce them to the various products you offer. Marketing via mobile number over the internet does not require any specific infrastructure for sending messages, since a Rich SMS can contain a hyperlink that will automatically redirect users to the corresponding website or page. However, since the promotional message and the campaign will be presented online, the corresponding site or page must be carefully crafted. To begin with, it must be perfectly optimized for use on an iPhone or smartphone, but it must also be highly dynamic and offer specific features.

There is a wide range of marketing campaigns that can be implemented using text messages. Keep in mind that each type can be adapted in several different ways to achieve a specific goal. You can promote and build excitement around product launches, organize contests and flash sales, or even conduct satisfaction surveys and polls. It is up to you to be creative in order to set up an innovative and high-quality campaign that will allow you to stand out from the competition. However, make sure to comply with legislation and respect intellectual property rights.