SMS is an excellent tool for quickly informing your contacts at a low cost. With Octopush's various solutions, you can choose between different service quality levels. Let's take a look at one of them: low-cost SMS.

SMS billing can get expensive

In retail markets, the cost of a call is borne entirely by the sender. Receiving is free for the recipient. For bulk messaging, the text message termination fee is set by the recipient's operator and paid by the sender's operator. Implementing a cost-reduction policy for sending text messages using low-cost SMS can therefore be an excellent alternative.

The conversion rate for some SMS marketing campaigns can reach up to 17 orders placed for every 100 SMS sent, depending on the period chosen. Launching aprofessional SMS sending campaign to your subscribers ensures an average return of between 5% and 17%. Receiving them significantly increases the intent to purchase.

The back-to-school season is, in this respect, one of the times when SMS volume is at its highest. The more information messages you send, the more significant the impact on your revenue will be. It is in your best interest to run a low-cost text messaging campaign. Take advantage of low-cost SMS and benefit from reduced rates.

An accessible, high-performance text marketing tool

Low-cost SMS is of interest to businesses, local authorities, and associations alike. It is an economical SMS tool. The goal is to engage in mobile marketing, mailing, or text-based campaigns. It is the most economical, effective, and precise way to quickly inform your contacts.

It also allows you to communicate with prospects and customers. You can also build customer loyalty, conduct a high-quality prospecting campaign, or keep your members informed.

Thanks to this tool, you can communicate at a lower cost about specific events (promotions, sales, flash sales, etc.). You will drive traffic to your points of sale and generally increase your brand awareness.

Low-cost texting for your entire SMS marketing strategy

Do you have a promotional campaign coming up or currently running for your customers? Do you need to introduce new products to all your prospects? Low-cost SMS allows you to carry out all your advertising campaigns. With a single click, you will reach a large number of contacts simultaneously at rates much more competitive than those of traditional operators.

They allow you to personalize each message, including the recipient's name, through mail merge and data integration. The platform then verifies your numbers and deduplicates your files before the campaign begins. This ensures your contacts don't receive duplicate messages and prevents them from feeling overwhelmed.

Internally, you can also take advantage of a low-cost mobile SMS plan to invite staff to an extraordinary meeting or announce last-minute changes to all your employees.

Simple operation

Low-cost mobile SMS requires the use of a professional bulk SMS sending platform. These messages can only be sent within Metropolitan France.

• First, simply register on a platform. To send low-cost mobile SMS, you must use an online platform or an Application Programming Interface (API). An SMS API allows you to automatically perform actions that would otherwise be done manually. It enables the automation of text message delivery directly from software, applications, and websites.
• Next, you will import your detailed address book.
• Then, write your message using a maximum of 160 characters.
• Finally, send your messages individually or in bulk via the platform interface. Depending on the offers available, you can choose between immediate or scheduled delivery.

Why do low-cost SMS services offer more attractive prices?

Low-cost SMS offers are comparable to professional text messaging, but the plan includes fewer associated features. For example, you cannot customize the sender ID, and there is no management of delivery reports. With some providers, you also lack opt-out management.

Depending on the bulk SMS provider, the services included in low-cost plans can vary significantly. Generally, the basic package only includes domestic delivery—either instant or scheduled—and content personalization within a 160-character limit. In short, these minimal services are what explain the minimal prices.

The low-cost version from Octopush

Some providers, such as Octopush, also offer duplicate management, opt-out handling, and secure anti-hacking data protection. This provides a service close to a premium version while remaining low-cost.