Are you familiar with SMS marketing automation? Your company likely already has a marketing strategy heavily focused on connectivity. But perhaps you are still managing your customer relationships in a somewhat "artisanal" way, which not only leads to errors but also results in significant time loss and costs. Thanks to SMS marketing automation, your company can take its CRM strategy to the next level.

Marketing Automation

Marketing automation is a key software component for implementing all digital marketing activities. In other words, it is an essential element of a successful relationship marketing strategy. Marketing automation allows you to automate actions based on predefined behaviors.

As your business and customer database grow, you end up with an increasing amount of information and data that gradually becomes difficult to manage and optimize. Marketing automation is here to help you gain total control over the implementation of your marketing strategy.

Why make marketing automation a key part of your strategy?

According to recent studies (Forrester), 55% of companies using marketing automation see a positive return on investment (ROI) after 6 months, rising to 75% after one year. Thanks to automated marketing, a company gains 50% more qualified sales leads. And these qualified leads tend to convert at a rate 47% higher than others (for example, by placing an order).

Marketing automation has shown the fastest growth in the CRM sector over the last 5 years, and a 50% increase in its usage frequency by companies was projected for 2015.

With its multiple methods for distributing and segmenting various customer databases, automated marketing promises content management that has the power to leverage multiple audiences.

SMS is one of the most impactful distribution methods for increasing your revenue through the potential of marketing automation.

SMS automation, a major asset for your marketing strategy

The latest connectivity technologies place the consumer in a world where everything is in motion, regardless of time or place. Companies must keep up and handle the pressure of 24/7 availability in their efforts to satisfy increasingly demanding users.

SMS plays a prominent role as a communication tool due to its ability to reach a predefined target instantly. Instant messaging is undeniably the new way to stay in touch, and companies are beginning to use this asset in their CRM strategy.

But given the amount of data to manage, as well as the multitude and complexity of interactions between consumer and company, the only solution to be available 24/7 for the customer while ensuring impeccable service is to automate your communication.

The benefits of SMS automation

1. Automating your SMS marketing allows you to analyze the digital body language of your visitors. This extensive analysis of digital interactions with your targets gives you a precise view of their respective interests and their readiness to make a purchase.
2. Thanks to SMS automation, you can easily respond to your customers' requests anywhere and at any time. You have the ability to set up reminders for specific workflows, which will help you connect with your customers in a personalized and responsive way. For example, consider sending SMS messages for birthdays with a special offer for the occasion.
3. Your company remains reachable at all times. The era of mobile and instant gratification has led users to want everything, right now. Automating your SMS marketing offers your company an impactful way to meet this growing need for accessibility. SMS automation makes your company available 24/7 and allows you to create a personalized and unique dialogue with each customer.
4. SMS is a tool that is easily integrated into CRM systems and improves the dialogue and the customer/brand relationship in a lasting way. Automation further simplifies the process.
5. Using SMS automation modules saves valuable time and reduces the resource burden on your organization.
6. Automating processes and reducing human intervention improves predictability and reliability while minimizing errors.
7. Managing a company's customer service through automated SMS allows you to control, monitor, and record all interactions and communications, ensuring high-quality service for your customers.
8. SMS automation allows you to track and generate reports on your ROI automatically.

By opting for SMS marketing automation, you will gain a unified and comprehensive view of your business contacts, while also better managing the customer journey to improve your ROI. Ultimately, SMS automation will be a key factor in boosting your marketing performance and more effectively integrating your marketing efforts with your sales activities.