During the sales, they generated over 5,000 euros in profit with a 150-euro SMS budget. Interested? Looking to boost your sales and skyrocket your revenue during this period? At Octopush, we offer you the ultimate weapon: SMS.

How does it work? Why is it possible? Find out right now in this guide.

How can you earn 5,400 euros with just a 150-euro SMS budget?

To illustrate this, let’s look at a scenario:

• You have a 150-euro budget for an SMS campaign.
• With 150 euros, you have the ability to send over 3,000 SMS.

What can a 3,000 SMS campaign achieve during the sales?

A product that was once a bestseller in your shop is currently in decline. Customers are no longer rushing to buy it. However, you still have quite a bit of stock to clear. Take advantage of the sales to clear this stock and turn a 150-euro SMS budget into 5,400 euros in profit.

From 150 euros to 5,400 euros thanks to an Octopush SMS campaign

Let’s assume that:

• One unit of your flagship product costs 50 euros from your supplier.
• As a flagship product, you were able to afford a 100% margin. The selling price is therefore 100 euros.
• To clear your stock, you decide to offer a 25% discount. The sale price is 75 euros.
• You therefore make 25 euros in profit.

Finally:

• If there are 250 units of the product left in your inventory, you need 250 SMS messages to encourage your prospects and customers to buy. That is only 8% of your 3,000-SMS campaign costing 150 euros. The chances of success for this campaign are therefore enormous.
• The profits generated from selling 250 units will amount to: 250 x 25 euros = 6,250 euros. A figure well above the 5,400 euros projected.

Conclusion: Use SMS to make your 2022 summer sales a success!

Why is SMS so effective?

Why send SMS messages during the upcoming summer sales?

• A deliverability rate close to 98% : Statistically, SMS has a 5 times higher open rate than email. It is the best channel to use to ensure your information is received.

• A 90% read rate within the first 4 minutes of receipt : SMS is ideal for communicating exclusive offers. Its high speed of reading ensures your customers won't miss a thing.

• A conversion rate 3X higher than email : During sales, use SMS to drive traffic and make sales in your shop. Clear your stock with ease.

• 95% of the French population owns a mobile phone : You benefit from a much wider audience to communicate your offers.

Easily integrate SMS into your marketing process : with the help of a specialized SMS platform like Octopush or our SMS API, launching SMS campaigns has never been easier. Just a few steps are all it takes to significantly boost your sales.

by Ericka Rotsiniaina