SendSMS: The Prestashop SMS module by Octopush for a better user experience.

Today, we are introducing our Send SMS Prestashop module, developed by Yann Bonnaillie, an expert Prestashop consultant.

Yann Bonnaillie

In the top 10 Prestashop downloads

SMS sending module with Octopush

In a few words, who are you?

My name is Yann, I’m 38, and I’ve been a web developer for 18 years.

When did you start working with Prestashop?

After years of working as an employee, I decided to strike out on my own and specialized in Prestashop in 2011.
I launched my company, ByWEB, and for the past 7 years, I have been creating high-value modules for e-merchants, building online stores, and providing daily support and advice, whether for custom development or troubleshooting.

Why Octopush?

Yoni (one of the founders of Octopush) and I worked together as employees; I knew the quality of his work, and we are friends.
He had expertise in the SMS field through Octopush and other SMS-related projects. He also offered very competitive rates for merchants.
When I wanted to create this Prestashop module, I had very specific requirements for developing a high-quality product. I wanted it to be much more efficient than the existing, bug-ridden modules.
Octopush was able to meet all my needs and adapt its API for maximum efficiency between our two products.
And to top it all off, it’s a French company—cheers to that!

What are the benefits for an e-commerce site to use the Octopush Prestashop SMS module, SendSMS?

The module allows the merchant to be informed in real-time about various events in their store: new orders, account creation, out-of-stock products, etc.
It also allows customers to know the status of their orders instantly. It enables them to receive their parcel tracking numbers, be notified when a product is back in stock, and more.
This is a real asset for the customer; it’s very reassuring and a sign of a professional site. All the big names in e-commerce have an SMS service.

Furthermore, and this is the most interesting part, the module allows you to run marketing campaigns directly from your store.
For example, you might want to offer a promo code for Easter to female customers living in France who have already placed at least one order.
No problem: in just a few clicks, the module lets you select your target audience. You enter your text, schedule a delayed send date close to Easter, see the cost of the campaign, and the system takes care of the rest.

It’s worth noting that almost 100% of SMS messages are read, unlike email newsletters. The latter often end up in spam folders, or customers don't even open them based on the sender or subject line alone.
The impact is therefore significantly higher.
For example, a well-known e-cigarette site sent a promo code via newsletter to 10,000 customers.
They sent a different code via SMS to 6,000 customers who had not received the newsletter.
The revenue generated by the SMS promo code was 2.5 times higher than that generated by the newsletter.
The results speak for themselves!

What other modules do you offer?

My flagship module is the "All-in-one Rewards"module, which is a comprehensive loyalty solution.
It allows you to implement the following on your store:
– A classic loyalty program: the customer makes a purchase and earns a credit to use on a future order.
– A referral and affiliate program: customers or partners who bring you new business receive rewards, causing your site's visibility and revenue to skyrocket as your customers work for you.

This module can also integrate with the Prestashop SMS module, allowing customers to refer friends by sending them an SMS containing their referral code.

The configuration is highly flexible, offering a vast range of possibilities for the merchant. You can build several different reward programs in parallel.

Have you measured the effectiveness of these modules for the Prestashop stores that have chosen to install them?

This module was voted "Best Customer Loyalty and Acquisition Module" by PrestaShop and was a "Staff Pick."
It has remained in the top 10 best-sellers for 5 years, a testament to its effectiveness and build quality.
100% of our clients are satisfied and have seen a significant increase in their revenue thanks to it; some now generate 25% of their revenue (millions of euros!) through referrals.