Summer sales are here! It’s time to skyrocket your revenue. How? With SMS campaigns by Octopush.

To perfect your campaigns, we are exclusively offering this summer: “Our 6 tips for a successful SMS campaign during the 2022 summer sales.”

Our 6 tips for a successful SMS campaign during the 2022 summer sales

1. Offer exclusive deals via SMS that your customers won't be able to refuse!

It’s sale season! To convert prospects and build customer loyalty, you need to offer enticing deals they can't refuse.

So, send SMS messages like: “Show this text to get 5% off all your purchases.” Or: “Click this link to receive a voucher for … euros at our store.”

Keep in mind, however, that the offer must be exclusive. It shouldn't be available anywhere else.

2. Highlight must-see promotions on specific products!

To prepare your future buyers, it’s important to inform them about the promotions and discounts you are offering.

For example, if your flagship product is running low on stock, it would be a great idea to put it on sale to delight your customers. Play up this flagship product idea when writing your SMS, and you’ll see, everyone will be rushing to your door.

In practice, an SMS like: “Head over to … to buy our last remaining units of … at unbeatable prices.”

3. Bring your SMS campaigns to life with interactive content

Let your imagination run wild. Use images, buttons, carousels, and more. In short, use interactive content. This will make it much easier to capture your customers' interest and encourage them to take action.

At Octopush, we suggest trying solutions like Rich SMS or SMS 2.0. By using landing pages, you can certainly increase your conversion, engagement, and purchase rates.

4. Identify yourself clearly in your SMS!

Reassure your audience by identifying yourself in your SMS from the very first seconds. The Octopush platform allows you to customize the sender ID of your campaigns. With us, you can integrate your logo, company name, and even your slogan in just a few clicks.

How to make your SMS campaign a success during the 2022 summer sales?

5. Personalize your messages based on your recipients!

Ensure your SMS content is tailored to your recipients. To do this, it is recommended to improve your segmentation and targeting. This way, you can make your customers feel valued. You will find it much easier to connect with them and influence their purchasing decisions.

For example, address them by their first names in your SMS. You can also offer your most loyal customers exclusive deals, private invitations, and more.

6. Send your SMS campaigns at the right time!

SMS is most often used to announce the start of sales, but also to encourage your target audience to visit your physical store or online shop. Ideally, you should contact your customers one or two days before the sales begin. Otherwise, don't overlook the first day, which remains one of the most important.

Furthermore, it is best to launch SMS campaigns in the early morning or mid-day. This gives customers time to head to your store or visit your website.

Caution! Keep in mind that the legal hours for sending these types of SMS are from 8 a.m. to 8 p.m., Monday through Saturday.

Why send SMS via Octopush?

To launch your SMS campaigns this summer 2022, don't hesitate to use Octopush. Our services combine results, efficiency, rigorous tracking, and ease of use.

• Hundreds of SMS templates available to perfect your messages
• Highly competitive market pricing
• Ergonomic and practical SMS platform for communicating with customers
• Efficient SMS API that integrates into your applications in just 1 minute
• Service is GDPR compliant and ISO 27001 certified
• Customer support available 5 days a week for any assistance needed
• 50 free SMS upon registration
• Track your performance accurately with detailed reports