Are you looking for an effective CRM solution to optimize your customer relationship management? There are a multitude of interesting options on the market that have the potential to boost your multichannel marketing strategy. The Salesforce SMS sending module offered by Octopush is undoubtedly a high-performance mobile marketing solution that could significantly contribute to your company's growth.

Why choose Salesforce to optimize your CRM

Your company needs a high-performance CRM service to optimize its marketing strategy and, ultimately, generate more sales. Your goal is to maintain a relationship of trust with your existing customers, but also to foster prospect engagement. Salesforce allows you to align all your business processes with people and technology with one goal: satisfying your customers.

1. Salesforce to optimize your sales:

Salesforce effectively supports the management of sales processes, from the acquisition of a new sales lead to closing the deal with a purchase. With Salesforce, you can store all information regarding your leads in a space dedicated to tracking communications between your brand and your prospects and customers. Our Salesforce SMS sending module gives you the ability to qualify a lead within an account, contact, and/or opportunity list. Separating your sales contacts in this way ensures that your main database is not cluttered with people who do not yet have confirmed customer status. Status changes can even be automated based on predefined criteria, saving you from having to manually transfer your contacts into the appropriate lists.

Salesforce also offers a feature that proves very practical for certain organizations: connecting your company's financial software with your product/price catalog, and simplifying the creation of quotes, purchase orders, and invoices from a single source. This unification of your sales and billing processes will save you valuable time and minimize errors.

2. Salesforce to boost your marketing:

The Salesforce SMS sending module is an ideal tool for creating and distributing marketing communications to your customers and prospects. By automating the majority of tasks involved in the overall marketing process, you can stay focused on relevant targeting and segmentation of your customer databases, and create better-tailored SMS campaigns. Once again, the interconnectivity offered by Salesforce represents real added value for your company, as it allows the sales and marketing departments to better coordinate their efforts through improved communication.

3. Salesforce to improve your customer service:

Salesforce has an interface to manage and track your company's customer service activity. This interface operates on two main axes: management and organization. On the management side, you will be able to create different incident and request scenarios in a specific database and store the various solutions. Process automation also allows you to track all interactions between your customer service and the user, and offers numerous possibilities for SMS personalization.

On the organization side, you will be able to create distinct groups based on chosen tasks, define personalized rules and preferences, and allow your employees to manage their schedules and assignments in real time.

4. Salesforce for your communication:

Salesforce offers a communication recording feature that includes the subject, time, and details of each interaction. You can see at a glance all the communication your organization has had with a specific client. You can also create views, searches, and reports by client or activity type.

With Salesforce, you will be able to consolidate all your data in one place, link different service features via the Cloud, and thus gain time and productivity. Our Salesforce SMS sending module offers great configuration autonomy, high stability, and excellent performance.

The Octopush SMS sending module for Salesforce

With the Octopush SMS module for Salesforce, you can enjoy all the benefits of Salesforce at highly competitive prices.

Key features:

• Single message sending triggered by a hook;
• Single message sending from a customer profile;
• Bulk sending based on hooks or filters;
• Campaign templates;
• History;
• Bulk sending via segmentation.

Other features can be included, such as activity reports and scheduled sending. By using the Octopush SMS module, you can enjoy the Salesforce platform with peace of mind, at a rock-bottom price for your marketing budget.

Case studies

1. How the real estate agency MeilleursAgents plans to increase its growth with Salesforce

The real estate agency MeilleursAgents is the online leader in real estate information. Its mission is to provide individuals with a real estate buying or selling project with the best possible information. The goal of MeilleursAgents is to increase the number of its partner agencies thirtyfold by 2017. MeilleursAgents chose Salesforce to optimize its growth and effectively manage its growing prospect database. Thanks to its flexibility and user-friendliness, Salesforce has allowed them to accelerate and organize their ongoing growth.

Thanks to CRM automation, sales teams quickly saw a gain in productivity and optimized work time, particularly through the real-time sharing and updating of customer data. The agency's communication was also improved through the use of a Salesforce SMS module, which allowed them to offer each partner agency a personalized journey, from the first engagement on the site to the adoption of a new service.

2. Salesforce boosts Coca-Cola's internal and external communication

Always looking for improvement, Coca-Cola has successfully harnessed the full potential of Salesforce to enable its 12,500 employees to work faster and smarter, and to reduce the time required to engage new customers by 60%.

Salesforce has allowed customer service employees to better manage their schedules and tasks and to record their activities in real time, which has enabled them to respond to more requests in the same amount of time.

Connecting the various contact channels of existing customers perfectly matches Coca-Cola's vision of a young, dynamic company that is customer-centric and at the forefront of multi-contact technologies. Thanks to Sales Cloud and the Salesforce platform, a space dedicated to customer engagement has been implemented in the French market. This platform now allows Coca-Cola customers to collaborate not only with the company but also with each other in a privileged space. In 5 months, more than 10,000 customers have signed up for this service, with 45% of exchanges taking place on mobile phones via SMS.

Internally, Salesforce has improved inter-departmental communication with the creation of a space allowing employees to share their ideas and knowledge live. Today, 6,000 employees are actively participating in the company's development via this application.

With Salesforce, your company can implement a smoother, more consistent communication and marketing strategy. Salesforce is a tool for unifying and optimizing all your mobile communications that will quickly become a member of your team!