To improve your customer relationships and increase long-term sales, SMS marketing is becoming the most impactful tool on the market. The many advantages of SMS in relationship marketing strategies allow businesses, whether brick-and-mortar or online stores, to build a relationship of trust that fosters customer loyalty. The SMS Module developed by Octopush will allow you to take full advantage of Microsoft Dynamics for your CRM.Why use SMS in the customer journey

SMS truly has it all, allowing companies to adjust their marketing strategy to the emerging behavior of today's consumers. Today, users and buyers want to satisfy their needs instantly and expect to use the many connected channels at their disposal to contact brands, make purchases, or receive services.

SMS marketing allows companies to inform their customers in an extremely fast, reliable, and discreet way. At every stage of the customer journey, an SMS notification reaches them, informing them of order confirmation, shipping, or other important events (delays, out-of-stock items, etc.). This automated and personalized alert system, via an SMS sending module, significantly improves the quality of service offered to the customer and increases their overall satisfaction. With 70% of users believing that SMS provides them with better service options, it would be a shame to deprive your company of this marketing niche.

Moreover, far from being limited to managing the direct customer journey, SMS sending modules can also enable the management of a company's customer service (link to article on SMS and customer service) and establish a personalized and ongoing dialogue between the brand and its customers.

SMS sending modules have the advantage of being extremely simple to implement, with low processing costs for a very positive ROI. The Octopush SMS sending module for Microsoft Dynamics is no exception and offers multiple features.

The Octopush Microsoft Dynamics SMS Sending Module

The Microsoft Dynamics SMS sending module developed by Octopush is designed to simplify your SMS campaigns and represents an intuitive and effective tool.

• Individual sending in Marketing or Transactional mode;
• Sender customization;
• Credit balance check;
• SMS template creation;
• Marketing lists to determine the target (prospects or contacts) for SMS campaigns;
• Advanced list management;
• Immediate or scheduled sending;
• Campaign simulation;
• History;
• Sending a message via an automated hook;
• Configured and ready-to-use hooks;
• Adding a hook via the creation of a new workflow

The SMS module for Microsoft Dynamics allows you to create SMS campaigns based on templates, while also offering the ability to send fully personalized messages to your recipients.

With sliding scale pricing based on the volume of SMS sent, the SMS sending module for Microsoft Dynamics is one of the most attractive marketing solutions on the market. Whether your business is in retail, or you are an association or a public organization, managing SMS marketing is simplified with Octopush.