After the winter sales, Valentine's Day is the second most important shopping day of the year. With the rise in online shopping, customers have become accustomed to digital and their phones. This is where SMS marketing comes into play.

You can reach your audience anywhere in the world, especially during Valentine's Day, when they are on the hunt for the perfect gift for their partner.

Some Valentine's Day statistics

According to France Info, the average spending per person for the holiday in France reached 111 euros in 2020.

In 2021, 13 billion euros were spent on gift sales across the country during the holiday season.

In the United States, an individual spends an average of 164 dollars on Valentine's Day gifts, which represents a total of 21.8 billion dollars spent on that day.

With these numbers in mind, it is no surprise that so many companies are looking for different ways to stay top-of-mind with their customers.

It is in these types of situations that SMS marketing has a huge impact on how you communicate your offers leading up to this day.

Key SMS marketing strategies for Valentine's Day

Maintain a professional relationship with your customers

Valentine's Day is a day that celebrates romantic relationships. Even if you value your customers and have a close relationship with them, never use SMS campaigns to express affection toward them. They will feel uncomfortable and likely won't appreciate your sentimentality.

Anticipate your customers' needs

According to Google Trends, people start looking for a gift for their partner about two weeks before the big day. You can use this information to your advantage and start offering time-limited special deals just when customers are most eager to find a gift.

Personalize your SMS campaign

Segment your contact list to create a different SMS campaign for each type of audience. According to the National Retail Federation, men spend more than double what women do on Valentine's Day. Women tend to spend more on activities and experiences than on material gifts.

Think about singles

Depending on the individual, Valentine's Day can be just another day or a source of distress. Prepare special offers for customers who do not have (or do not want) a partner in their life, whether it's a discount for a "self-care" activity or an exclusive offer for single people.

Don't forget that "Galentine's Day" is celebrated on February 13th and is a largely underrated day that targets the women in your customer base exclusively.

At Octopush, we are thrilled to be your chosen partner for your SMS marketing campaigns. So, without further ado, here are some free SMS templates you can send to your customers for Valentine's Day to show them that you love them too.

Valentine's Day SMS templates for online stores

Help last-minute shoppers with a gift guide

Need help with your Valentine's Day shopping? Check out our curated gift guide just for you: [URL]. [company]

Offer free shipping

FREE shipping on your Valentine's Day gifts! Use this code at checkout: [code]. [company]

Offer free gift wrapping

Save time and surprise your sweetheart this Valentine's Day. [Store Name] offers free gift wrapping on all purchases over [amount].

Offer a small gift

[Store Name] Happy Valentine's Day! Buy 12 roses or more and get a free plush toy or a box of chocolates worth [price] €. Details at [website]

Valentine's Day SMS templates for hotels and restaurants

Promote a special offer for a romantic evening at your restaurant

Celebrate Valentine's Day with us! Reply BOOK to reserve a table at [restaurant] and get [amount] off your bill on orders over [price] €. We look forward to seeing you! [restaurant]

Send an SMS reservation reminder

Hi [name], this is a reminder of your reservation for [date] at [time] for Valentine's Day. We look forward to welcoming you. [company]

Highlight activities for the big day

[Hotel Name] Enjoy a couples' massage for the price of one, plus free room service. Spend an unforgettable night at half price. Details at [website]

Valentine's Day SMS templates for medical centers

Discover a new way to connect with your patients and send your best wishes

Happy Valentine's Day! We wanted to remind you that you are special to us. Thank you for your loyalty. Best wishes, [company]

Take the opportunity to remind your patients to schedule a check-up

Happy Valentine's Day! Take care of your heart as much as your body. Book a health check-up at [URL]. [company]

Valentine's Day SMS templates for other industries

Entertainment and events

Special Valentine's Day offer! Buy one ticket for [name] and get a second one at half price! The ticket includes a refreshment during intermission and a signed poster. Details at [your site]

Home maintenance services

Valentine's Day is coming up; celebrate with your partner knowing your children are in good hands. [Your company] is offering 10% off babysitting for new clients. More info at [your site]

Human resources services

Happy Valentine's Day! [Your company] is looking for staff for our upcoming event on February 14th. More info at [your site]

Conclusion

Whether you celebrate Valentine's Day or not, it is an important date for SMS marketing, as text messages provide a great opportunity to increase traffic and sign-ups on your website.

These SMS templates are just the tip of the iceberg in terms of the potential for the messages your company can send.

Sign up now on Octopush and create your first SMS campaigns in minutes. We will guide you to help you increase your conversion rate for this upcoming celebration of love.