Are you in the e-commerce sector and wondering how to boost your sales?

Have you heard about SMS marketing for e-commerce but aren't sure if it's the right solution for your business?

If you want to increase your revenue, SMS marketing is the solution your e-commerce business needs. Several studies show that mobile phone usage is at an all-time high. Not only do users carry their devices with them at all times, but more and more people are using them daily to make purchases (83% across 14 countries, an increase of 15% compared to 2013, according to an American survey by In Mobi Mobile Media).

SMS is a very powerful medium, and SMS marketing for e-commerce can have a profound impact on the total sales your online store generates over a calendar year. Don't miss out on such a growth opportunity; discover what makes SMS a top-tier marketing strategy for your e-commerce business.

SMS helps acquire new customers

With a 97% open rate, SMS is arguably the best medium for growing your customer database. It allows your e-commerce site to announce special offers and events through a channel that boasts a very impressive response rate.

Whether you use your existing customer list or choose to boost your marketing campaign by renting a targeted database, SMS is an opportunity to establish a personalized dialogue at the most opportune moment and improve your campaign's conversion rate.

According to a 2010 study by the AFMM (French Mobile Multimedia Association), about 50% of French people are interested in this type of event-based messaging. If your message and offer remain attractive and compelling, an SMS marketing campaign will help your e-commerce platform not only retain existing customers but also win over new ones.

SMS as a way to guide user engagement

The major advantage of SMS is its ability to establish a continuous, renewed dialogue with the consumer, and the possibilities are endless today thanks to web-connected devices. By sending the right message to the right user at the right time, you can guide your prospects in their actions.

For example, you can offset slow days by launching an SMS marketing campaign at the right time to announce special offers.

By inserting clickable URLs directly into the message, you increase the user response rate, as they are instantly guided to your e-commerce platform.

The famous retailer eBay understood the positive impact of SMS by adopting a marketing campaign aimed at promoting its site through links embedded in messages that lead customers back to previously abandoned shopping carts.

SMS improves the customer experience

Faced with inboxes flooded by messages that are increasingly seen as dry, redundant, and sometimes too aggressive, SMS offers a light, interactive, and much more manageable alternative for engaging with your customers.

While one of the stumbling blocks for e-commerce is the difficulty of building a close relationship with the customer—unlike brick-and-mortar stores—SMS provides a human touch that fosters an authentic customer relationship.

SMS allows customers to interact easily and quickly with a brand during promotional operations and events. Implementing a notification system is a low-cost solution for establishing regular, high-value communication with the customer. Notifications to confirm an order, shipment, or delivery build trust and encourage repeat business.

With SMS automation, your e-commerce business saves significant time and money while improving customer service.

All signs point to a boom in SMS marketing for e-commerce. By leveraging cross-channel campaigns, you increase your chances of attracting, retaining, and converting prospects into new customers.