Bulk SMS allows fitness professionals—coaches, club managers, and gym and fitness center owners—to quickly grow their client base through marketing efficiency based on 4 benefits: choosing the right timing, selecting the right contacts, instant information delivery, and highly personalized, relevant, and motivating messaging.

How can fitness professionals use SMS to build loyalty and grow their client base?

Every sports coach, fitness professional, and manager of gyms, fitness clubs, and wellness centers knows how difficult it is to build loyalty and quickly grow a client base that has different motivations and is looking for a wide variety of activities.

The business challenge is to find techniques that allow you to reach a large number of contacts simultaneously while personalizing the message to convince each individual.

The bulk SMS technique provides marketing efficiency through 4 benefits:

Choosing the right timing, selecting the right contacts, instant information delivery, and highly personalized, relevant, and motivating messaging.

The right time is now!

October, the back-to-work season: the energy gained during the holidays and the resolutions to lose weight and get active provide a boost, motivating clients to maintain their fitness, sign up for a fitness center, or hire a coach.

So, it is the perfect time for fitness professionals to reach out to them quickly and effectively.

How? Through bulk SMS, which makes it possible to reach a large audience all at once.

Bulk SMS: targeted contacts in a flash

Using this instant communication tool taps into the incredible success of mobile phones: 66 million in France, as many as there are inhabitants.

Among these mobile users, 70% send and receive SMS, which is more than 45 million mobile users.

The bulk SMS process is therefore essential in marketing techniques designed to connect products with consumers.

How to reach these prospects

By definition, sending bulk SMS does not, at first glance, allow you to address each prospect or client individually and take their personal motivations into account. You must therefore innovate and define target groups composed of prospects and clients with similar behavioral habits and motivations. In this way, these segments of the population will have the same expectations and needs and will be more likely to respond to the message sent to them.

How to qualify these targets by interest

Fitness professionals are used to convincing their prospects individually to encourage them to regain or maintain their physical and mental fitness. The concepts of trust and personal relationships are indeed essential in this type of business.

The innovation with bulk SMS therefore lies in creating groups of people who are likely to be interested in the message being sent to them.

To do this, you need to create "fitness groups" with similar behaviors that are homogeneous and therefore well-suited for receiving group SMS.

Example of User Groups

Prospect and customer behavior can be categorized using 3 generic contact criteria:

personal profile, availability, activities

Criterion 1 – Contact profile: age, gender, profession

Criterion 2 – Contact availability: time and day of gym visits, duration of activity

Criterion 3 – Types of activities sought by the contact: sports only, dance, relaxation, weight training, weight loss, spa

Creating SMS Groups

It is recommended to group the people you contact via SMS according to their behavioral habits and personal profiles.

The two key criteria are to form groups large enough to make sending bulk SMS cost-effective, while also being able to address group members in a consistent and motivating way.

Some examples of groups to create:

Group 1 "student, Tuesday, Friday, 9am-11am, dance"

Group 2 "seniors, Monday, Wednesday, 9am-12pm, gymnastics"

Group 3 "woman, working professional, Tuesday, Thursday, 5pm-7pm, weight loss"

Group 4 "man, athletic, Monday, Friday, weight training"

Group 5 "young girl, Monday to Friday, 6pm-8pm, rhythmic dance"

Group 6 "couple, Wednesday, 5pm-7pm, spa"

Group 7 "young retirees, 2pm-5pm, gymnastics"

Designing Messages by SMS Group

Once these interests have been defined for each SMS group, it is then entirely possible to design specific messages to reach out to these groups of prospects.

It is impossible to craft a different, tailored message for every single touchpoint. Therefore, the goal is to write copy that is compelling and precise enough to engage prospects based on their specific interests and behavioral habits.