Guiding your customers to a mobile landing page should become one of your primary commercial goals.

Imagine you have crafted a great message for your SMS marketing campaign and decide to include a link to your website. Your contact list clicks the link and gets lost in the mountain of information on your homepage. What was it they wanted to see in the first place?

Now, take the same situation, but you guide your contacts to a dedicated mobile landing page.

It is a website that echoes your initial SMS and encourages your mobile visitors to become your customers.

In this guide, we will explain step-by-step how to design an ideal marketing strategy using both SMS and your personalized mobile landing page, along with best practices for success.

To do this, nothing beats a bit of planning and, above all, using the tools that Octopush makes available to all its customers!

Why create a mobile landing page for your SMS campaigns?

Every business needs an online presence: a website is the digital storefront for any business. You may already have a website, but not all the information displayed there is necessarily relevant to your customers at all times.

A mobile landing page is, simply put, a page where a user arrives from a specific link. Based on this fairly general notion, any page on a website could be considered a landing page, but its meaning is more subtle than that.

Mobile landing pages are a very important part of any online store. Today, landing pages are considered an essential component for building and promoting a brand.

In short: landing pages help visitors follow the path you have set and complete the action you expect from them.

Key elements of a successful mobile landing page for your online store

You may now be convinced of the importance of creating mobile landing pages for your SMS marketing campaigns, but you likely realize that this task requires time and money.

With theintegrated SMS 2.0 website builder from Octopush, you no longer need to be an expert to design your own mobile landing pages.

What matters is following best practices and recommendations for mobile landing pages to ensure the success of every one of your SMS marketing campaigns.

1) A clear call-to-action message

What do you want your visitors to do on your mobile landing page?

A clear call-to-action is an imperative message you give to the user. The mobile landing page must include a clear call-to-action that focuses on a single goal and relates only to the landing page.

A mobile landing page with a clear CTA should include a single action, such as:

• A "Buy Now" button ← You want your visitors to become customers
• A "Call" button ← Add a call button when you need feedback or want the customer to book an appointment
• "Sign up" or "Subscribe" ← You have a newsletter, or visitors need to subscribe to access your service
• "Fill out the form" ← You are conducting a survey or gathering potential leads or feedback
• "Leave a review" ← You need your customers' feedback

Most CTAs take the form of a button, but Today, mobile marketing offers more innovative variations.

For example, you can create mobile landing pages using only images. Or you can guide your potential customers to an online catalog, an app to download, a game to test, a contest, an image, a direct call, and more.

2) A unique value proposition

A value proposition is a way to show people how your shop stands out from other businesses. It must include the right message to attract your customer.

Examples of unique value propositions:

Your competitors sell dog beds, but yours are made from 100% recycled materials. Make sure to include this information on your mobile landing page to strike a chord with your users :

Launching our new line of PetCare dog beds made from 100% recycled materials! Your purchase helps reduce global pollution. More info: https://8pu.sh.com/petcare

You offer a massage service downtown. You have created a loyalty program to keep your customers coming back. Send your former customers a message that links to a mobile landing page with a subscription:

We are offering loyalty cards to our most valued customers. Fill out the form and receive a printed card during your next visit. https://8pu.sh.com/fidelite

You prepare appetizers for gala dinners. You have the largest selection of appetizers in your catalog. Your value proposition could look like this:

At Bistro, you can browse and choose from over 150 different appetizers in our catalog, or create your own custom selection for your event! https://8pu.sh.com/catalogue

If you are selling a solution to a problem that your customers have not yet considered a problem, pique their curiosity, then educate them.

Tired of losing your socks in the washing machine? We have the solution: https://8pu.sh.com/propre

Does your cat sleep way too much? Take a test that will tell you a lot about your pet https://8pu.sh.com/chat

Do you have many customers from an unusual audience? Check out a quick guide to learn how to target the right audience. https://8pu.sh.com/insights

Research your competitors : they are likely aiming to reach the top of the pack as well. Your offer must be unique. Sometimes, what wins customers over has nothing to do with price or quality. It is important to consider your product availability compared to others, as well as your brand image.

Finally, you will need custom-designed mobile landing pages tailored to a specific customer group. This way, you will maximize the number of users visiting your mobile landing page and taking action.

3) Make your mobile landing page visually appealing

It is essential to offer the buyer some visual variety. Mobile screens are smaller, so there is less space available. If you cannot showcase your products or services, use photos that represent them.

• Include high-quality images, optimized for mobile.
• Use different fonts and font colors, without overdoing it: two different fonts is ideal, along with three different color variations.
• Use bulleted lists.
• Add white space. However, since mobile screens are smaller, their use should be limited.
• Display distributor brands or customer satisfaction ratings in separate visual blocks.
• Use different color blocks to break up the layout on mobile devices.

You must adhere to your company's visual identity. Your brand image should resonate with your SMS, but also match the design of the mobile landing page, to reassure your visitors that your messages are official and not scams.

The font color on your landing page should be bold enough to grab attention, but not so bright or highlighted that it clashes with the landing page design.

For example, a red button placed on a red background will result in zero conversions, as the user won't know where to click.

Here are three examples: The online store for Rover P6 Cars, which is mobile-friendly, compared to ShirtMAX and INGLOT.

A mobile-friendly website must be adapted to screen size.

Don't forget to add captions that describe how the product benefits buyers.

4) Message match

"Message match" is a concept often found in online advertising, but it applies perfectly to linking your SMS to your landing page. In other words: “show what you promised”.

The header is the title of your landing page. It tells visitors what is on the page and should be at the top of the page. Give visitors exactly what they are looking for by presenting the solution to their problem right from the start, in the header.

This is where you need to think about how you will convince your visitors in just a few words.

Examples of concise headers for a mobile landing page:

• 10 ideas to decorate your living room for under €100
• How to choose the perfect outfit for a first date
• 101 landing page design secrets to increase your conversion rates
• Choose your dream vacation package and win an extra free weekend!

Design created on the Octopush platform

Attract prospects with easy-to-read elements

Landing page created with an Unlayer template

For your landing page to be successful, it must be designed to convert. Think of the headline as the hook and the subheadings as the reel.

It is important to list the benefits of a product, not just its features, because customers are more convinced by problems they can relate to and the solutions that address them.

If you are announcing a brand-new product, start with a short story that will resonate with visitors and encourage them to keep scrolling to discover your offer. Each headline should be provocative and encourage visitors to keep browsing until they reach the offer or the call-to-action.

5) Incorporate social proof

Customers need social proof for many reasons, in order to gauge your credibility and check customer approval.

It is important that your mobile landing page includes recent testimonials and reviews from various sources, such as your company website, third-party sites, and social media. Customers can also find social proof simply by reading comments posted on landing pages.

You can support your product with social proof on your mobile landing pages by adding social media share counts and a testimonials or reviews section.

What are the benefits of Octopush's SMS 2.0 service?

Now that you've discovered the best practices for landing pages, you may be convinced to use them to improve your marketing campaigns. You have also added a CTA link to your SMS.

However, the strength of SMS lies in its brevity, and URLs tend to be too long. To solve this problem, you can use a URL shortener. However, you usually have to create an account, and most of the time, you need to subscribe to a premium plan to create multiple URLs.

Thanks to SMS 2.0, Octopush allows you to create your own mobile landing pages for your SMS advertising campaigns and offers you the ability to add a custom shortened link to the body of your SMS.

SMS 2.0, to personalize your customers' shopping experience

• No limit on the number of mobile landing pages that you can create.
• You can edit your landing pages as much as you want.
• A wide variety of examples and templates for landing pages are available thanks to our provider, Unlayer.
• A drag-and-drop platform that requires no coding knowledge.
• Ideal for businesses that don't have a website, or that want to improve the loading speed of their pages.
• A customizable URL shortener and tracking tools.

Guide your contacts from an SMS to a mobile landing page

Step 1: Create an engaging SMS

Pay close attention to the body of the text you send via SMS: this call-to-action must encourage the user to click the shortened link, and nothing else. Think of it as the gateway that guides your potential customers toward your conversion goal.

Which tracking metrics should you check at this stage?

SMS delivery rate and blacklisted numbers.

What does this mean?

A high delivery rate indicates that your contact list is up to date and that there are no obsolete or inactive numbers in your database. The fewer blacklisted numbers there are, the more responsive your audience will be to your promotional message.

Step 2: The contact clicks your link

Now that the user has shown interest in your SMS and felt compelled to click your link, they are giving you another chance to convince them further. Don't let them down!

Once the user has arrived on your mobile landing page, it is vital that the call-to-action grabs their limited attention and prompts them to convert right away, without hesitation. Think about the actions you want your customers to take and how you need to speak to them to convince them.

What tracking metrics should be checked at this stage?

Clicks.

What does this mean?

A high click-through rate means your message is compelling and your audience is ready to hear from you.

Step 3: The contact reads your offer on the mobile landing page

Consider that the potential customer may have a problem, but if the solution you are offering is too much effort for them, they will leave. One of the most frequently used ways to remedy this is to implement a reward system. From the moment they read your SMS, the user already expects added value beyond the benefits you listed for them.

What tracking metrics should be checked at this stage?

The number of unique visits to the landing page.

What does this mean?

This indicator gives you precise information on how many times your contacts have viewed the landing page. You can use this information to launch your future campaigns at a more suitable time.

Step 4: Your customer reacts in line with your goals

It is important to keep the goal of your SMS marketing campaign in mind: generating leads, gathering information, booking appointments, and so on.

Most importantly, include a matching offer: a benefit, a discount, a promotion, a trial, a product, etc. Your mobile landing page must reflect this same intent.

Examples of mobile landing pages:

Namecheap mobile landing page.

Promise : Find low-cost domain names.

Offer : A field where you enter your desired domain name to check its availability.

Below that, you have access to a list of available domain extensions and their prices.

Which tracking metrics should you monitor at this stage?

Clicks on your landing page CTA, completed forms, customer reviews, purchases, and more.

What does this mean?

It all depends on the goal of your mobile landing page. You can customize the various objectives for your SMS marketing campaigns. Generally, these relate to purchases or the number of mobile users who have redeemed a promo code.

How to get started with Octopush SMS 2.0 to build a mobile landing page

To activate the SMS 2.0 feature:

1. Go to your client platform and click on " Additional services " in the sidebar.

2. Scroll down the page to the SMS 2.0 feature and click on INACTIVE.

3. On the same client area sidebar, go to Web page/Short link .

4. Fill in the fields with your information and click SAVE.

5. You have created a mini website! Now, it is time to work on the design. In the action column, select BUILD.

If you want to create mobile landing pages for your SMS marketing campaign, this post should have provided you with useful tips to get started. You will want an optimized landing page with the right keywords and social proof from your customers or testimonials from past clients.

Taking all these benefits into account, it is easy to see why creating mobile landing pages with a drag-and-drop tool can be so effective for generating conversions and sales – all without any extra effort.

If you are interested in mobile landing pages but don't know where to start, follow these instructions. In no time, you will master page creation with our web builder.

Let us help you make an impact by giving your business an edge over your competitors with well-optimized mobile landing page examples.

Activate SMS 2.0 for free