Most latest-generation smartphones are equipped with the proprietary iOS operating system or Google’s mobile-specific OS, Android (which runs on the Linux kernel). In this article, we will explore a few rules to improve your SMS messaging system and optimize delivery to mobile phones.

Web 2.0 mobile SMS sending service

Discover theSMS messaging service from Octopush. This online SMS sending system allows you to include special URLs in your messages to invite recipients to visit websites. Maintaining a direct relationship with each recipient is a highly original way to boost your online visibility. It’s not just about including a price in every SMS; it’s about building a privileged relationship with your recipients on their mobile numbers, for example, by inviting them to discover your special Android app. Octopush features a modern and powerful administration interface that allows you to create a campaign template, import names, select an SMS, and schedule your push campaign delivery date in just a few clicks.

Developing Android applications

Use your SMS database to promote your new mobile service! Through Octopush’s special online services, you can send a Rich SMS that could, for example, contain a link to download your Android or iPhone app. Android programs are popular and generate significant visibility, helping to build lasting value for your brand with your audience. Never forget that online iPhone apps can integrate data such as advertisements, service pricing, news feeds, and a complete catalog of your e-commerce store (for example). There are truly no limits!

A few tips to boost your visibility!

Here are a few tips to sustainably boost your visibility on smartphones using a mobile app and text messaging, for example:

1/ Don’t make the relationship too sales-focused.

Never forget that your recipients can easily uninstall your mobile app at any time with a single click. You shouldn’t overwhelm them with overly aggressive promotions.

2/ Your app must be useful.

For example, if your store sells beauty products for women, why not create a special mobile app that offers tailored advice based on individual needs? This advice could be automatically generated via a simulator based on information provided (weight, height, age, gender, physical activity, budget, etc.), and you could then suggest specific beauty products based on that advice.

3/ Your recipients are your ambassadors!

If they are satisfied with your iPhone app, they won’t hesitate to recommend it to those around them. From time to time, don’t hesitate to invite your recipients via your iPhone app to share or rate your app on the Play Store interface. Good ratings are essential to help you climb the official rankings and gain new users.

4/ Integrate a points system!

What does this involve? It means creating different progression levels within your mobile app, each requiring a certain number of points. Level 1, for example, would be accessible to all new users, while higher levels would require a minimum length of membership. To earn points, invite your users to share your service on social media: for every new share, XX points will be added to their profile.

5/ Don't build an app just for the sake of it!

It must meet a real need, specifically by outperforming your competitors with a reliable and relevant tool for your audience. Simply creating yet another version of an existing system won't grow your business. You need to be innovative: faster loading, more user-friendly, easy-to-access information, a high-quality simulator, no intrusive ads, no bugs... Innovation has no limits!

6/ Technical advice

It is practical to develop just once for both iOS and Android platforms! The Qt development software specializes in cross-platform development. Essentially, you only develop once for all platforms, which saves you a significant amount of time and makes your app available on both Android and iPhone (which covers the vast majority of phones).

7/ Integrate a quiz or contest to make your iPhone app more interactive.

Users love to play, especially on their mobile phones. Integrate a quiz or a practical game to make your iPhone application more dynamic!

8/ Showcase your app and send a promotional campaign to your subscribers!

Octopush can help you organize your sends: via the API, you can configure the delivery of a Push campaign. The Mail Merge option is a feature that allows you to send an SMS to a group of hundreds of recipients (in practice: up to 300 recipients per batch). The SMS reply option allows you to intercept your users' responses and integrate them into your usual back office (ERP, CMS, etc.). The API connection is as streamlined as possible (technical documentation, API key for authentication, etc.).

9/ Reveal the exact identity of the sender to your recipients.

There is no point in being dishonest about your true motives if you want to avoid a high unsubscribe rate.

10/ Personalize each message by including specific fields

First name, last name, and other personalized data (recipient's username, age, etc.).

11/ Using the Octopush client interface gives you access to highly detailed statistics on the traffic of your password-protected Push campaign

Use these statistics to optimize the deliverability rate of your SMS campaign. Send an SMS to your customers to gain a major marketing advantage in your strategy.

12/ Rent a contact database

Octopush currently rents a database of 13 million opt-in contacts. The file is registered with the CNIL. 13/ Opt for the 2.0 approach, which involves including a tracking link in every SMS sent to your users.