Since the 1960s, email has been a standard communication channel, constantly adapting to technological advancements. Despite the growing approval and increased attention given to mobile marketing, email remains a powerful recruitment tool that continues to appeal to professionals. It is still recognized for its high conversion rates, strong engagement, and attractive ROI.

Email and SMS: two complementary tools for your communication

SMS and email have long been considered two channels that should not be used together. Separating these two channels is a mistake, as it represents a huge communication and promotional opportunity for businesses. In fact, 70% of emails are now opened on mobile devices—an incredible shift in user behavior within the mobile landscape.
Email has become so intrinsic to users' daily lives that it is essential. Gmail and Yahoo! have reported that nearly 70% of emails are opened using their services on a smartphone or tablet. Using both email and mobile to ensure your communication campaigns work is now indispensable.

Email as an SMS marketing strategy

Knowing how to adapt email to meet the specific needs of mobile users is the key to developing a solid, email-friendly mobile marketing strategy.
The main goal is to combine these two channels to reach users or customers who are now constantly on the move and most often reachable via their mobile phones.
Users are in a different mindset when using mobile devices, and this is something that can be leveraged to the advantage of a business or online retailer. While email benefits from the intimate space of an inbox, SMS offers a much more personal experience right in the user's hand.
What time is it? What is my customer doing right now? By considering mobile moments throughout the day and linking them to the right products and services, professionals can execute effective, targeted SMS communication campaigns to connect with their customers and better anticipate their needs.

How to use email to promote your SMS marketing campaign?

Ready to launch your SMS marketing campaign but not sure how to promote it? Depending on your industry, especially if you sell products or services, you should first advertise your new SMS marketing campaign via email. Email is generally the most effective channel for promoting your SMS campaign to your entire customer database, as email addresses are information they almost always provide.
This is the primary communication lever to integrate into your strategy. When promoting your SMS campaigns via email to your opt-in database, don't forget to engage your customers through a promotion, a contest, or a private sale. This will encourage them to sign up for your SMS campaign. You will then obtain their mobile numbers and build your database for future campaigns!
Then, as a second step, use SMS to follow up on the information communicated via email or to offer your customers the benefits announced as a thank you for signing up for your SMS campaign.
Email is an effective element for boosting your SMS campaign due to the wide audience it can reach. Then, follow up with SMS to reach your target audience wherever they are, instantly. This type of cross-channel marketing strategy will allow you to achieve a high conversion rate.