Communication is a key element for the smooth operation of any business. By choosing the right communication channels, a company is sure to continue growing. In this sense, it is necessary to select the right communication channels, which is not always easy given the number of choices available.

For example, professional SMS and email are both very popular in the business world. Now, the question is: how do you differentiate between them and use them wisely? Octopush answers this right away in this article.

Email, a formal communication channel

For nearly 20 years, professionals have sworn by email. It is, in fact, the favorite communication channel for all professionals today. Especially since, nowadays, it is possible to check emails almost anywhere thanks to computers, tablets, and smartphones, provided, of course, that you have an internet connection.

It should also be noted that, in addition to being the preferred choice, email is also the most practical communication channel. Thanks to emails, it is possible to keep written archives of important conversations, particularly those with clients, prospects, or even partners.

However, despite all these advantages, the use of email is increasingly being replaced by other, more practical communication solutions. These include the use of social media, as well as bulk SMS messaging. The limitation of this channel is its lack of immediacy; it is best used for communicating non-urgent information that requires rigorous follow-up.

In any case, email remains an ideal exchange tool for professional and formal communications with third parties, without time constraints.

Professional SMS, an instant communication channel

For its part, professional SMS stands out primarily due to its immediate nature. With an open rate of nearly 98%, this communication channel is ideal for transmitting urgent information or situations that require immediate action. Time constraints are therefore a key factor.

In general, companies opt for professional SMS to engage in much more "personal" discussions. Its use allows for building much stronger bonds with clients and prospects, whether for marketing or communication purposes.

It is also important to note that professional SMS benefits from guaranteed deliverability. Receiving a professional SMS does not require an internet connection. Therefore, as long as the recipient numbers are correct, text messages will always be delivered successfully.

Using professional SMS and email together

By now, you surely understand that professional SMS and email can be used together. You don't necessarily have to choose between the two, as these channels are meant to be used in different ways. Email is for professional and conventional exchanges with third parties, while professional SMS is for building more personal connections with clients and prospects.