Have you chosen to manage your company's customer relationships using the Adobe Campaign marketing solution? Your marketing strategy is undoubtedly benefiting from its many advantages, but why pay a premium for your SMS campaigns? Octopush has developed the Mail 2 SMS API to significantly reduce your marketing costs.

SMS: The winning asset for your CRM strategy

Why choose an SMS solution to manage your CRM? SMS is currently one of the most popular and widely used communication channels among consumers. Unlike other marketing media, SMS is based on a system where the user gives their permission to your organization, clearly signaling that they want to receive your information and promotions.

Customer engagement rates are significantly increased as a result. Various recent studies prove this, showing that SMS enjoys an extremely high open rate of 99%, compared to just 18% for email.

With 90% of SMS messages opened within 3 minutes of receipt, SMS is the ideal way to get your messages across immediately and guide your customers toward the choices that matter to you.

As the ultimate mobile channel, SMS allows companies to reach their customers and contacts regardless of their age, phone type, professional situation, or location. Whether your customers are in front of their PC or not, you can interact with them in a permanent and personalized way.

Finally, SMS marketing is fully trackable, meaning you can monitor and analyze all your communications to better evolve your CRM strategy. From the successful delivery of the SMS to the recipient, to activity reports on how it was used (such as completing a purchase in-store or clicking a web link), you have total control over the process.

In addition to this unparalleled performance, there is a multitude of services offered by providers of CRM-dedicated software solutions, each more powerful than the last. Adobe Campaign is one of the options available to optimize your customer relationship management, and Octopush has a solution that allows you to send SMS via the Adobe Campaign platform at extremely competitive costs.

The benefits of Adobe Campaign for your CRM

Adobe Campaign is one of six solutions offered by Adobe Marketing Cloud to manage your customer relationships. It allows marketers to deliver personalized messages through an intuitive, automated interface to better anticipate customer wishes and meet their requirements.

Key features of Adobe Campaign

• An intuitive interface: The visual design of the Adobe Campaign platform is an extremely intuitive tool that allows you to design and automate customer experiences across all channels with ease. Its rich graphics make it an ergonomic element that integrates perfectly into your workflow.

• Integrated customer profiles: You have the ability to create personalized customer profiles based on their interests, activities, and your interactions with them, wherever they are (online, on a mobile device, or on social media).
• Targeted segmentation: Thanks to sophisticated lists, you can easily reach precisely targeted audiences with relevant content, creating individual experiences for each of your customers.
• Multichannel execution: To achieve optimal distribution rates, strengthen your brand image through your SMS campaigns, and maintain high customer engagement, you benefit from high-performance email execution processes.
• The real-time advantage: Adobe Campaign allows you to create and manage your marketing offers centrally, facilitating the real-time delivery of your personalized messages across both inbound and outbound channels.
• Operational reporting: Thanks to a comprehensive activity reporting system, you can easily evaluate the performance of your campaigns and better plan future ones using an ergonomic dashboard specifically designed for marketing.

To take advantage of these services for managing your SMS sends, choosing a more cost-effective solution will help you optimize your marketing budget. Octopush uses the Mail 2 SMS API strategy to provide you with these services at the best price.

The Octopush Mail 2 SMS (mailtosms) API solution

This solution, developed by Octopush, allows you to send SMS messages via a simple email from your existing email client.

• You can create genuine SMS communication directly from an email. Implementation and drafting are extremely quick and easy.
• You can send SMS messages to one or more recipients through a very simple process, with no special technical skills required.
• You can track the status of your messages and campaign statistics directly from your customer dashboard.

The Octopush Mail to SMS API is the ideal solution for managing your SMS campaigns at the best price while taking full advantage of Adobe Campaign's marketing features. You can provide your company with a dedicated CRM software suite at rates up to 4 times cheaper! To learn more about the Octopush Mail 2 SMS API for Adobe Campaign, contact us!