To help your business thrive, a good merchant must know how to use the right tools. Nowadays, commercial tactics are becoming increasingly aggressive. Without a solid communication strategy, you will struggle to attract more prospects and retain your current customers.

Within a company, professional SMS is one of the most commercially attractive communication channels. Easily integrated and highly practical, many businesses have adopted this solution. Why? Because of the numerous advantages it offers its users, particularly the sense of exclusivity that only professional SMS can provide.

Indeed, receiving a professional SMS means getting as close as possible to your audience. As a direct communication channel, professional SMS allows you to easily build an intimate relationship with your clientele. In a sense, your customers will feel like they are speaking with you directly, as the level of closeness is so high. And this aspect of professional SMS is something no other communication channel can provide.

A more effective method than the rest

Statistics show that SMS campaigns are more successful than other methods, such as flyers, emails, radio ads, etc. Returns from an SMS campaign are 6 to 16% higher than other methods. It is important to understand that SMS messaging does not suffer from anti-spam filters like emails do. Furthermore, there are far more mobile phone users than computer users.

The effectiveness of this approach is optimal. You can reach and inform the public at any time, knowing that more than 90% of SMS messages are read. In addition to this incredible responsiveness, you enjoy total freedom, sending your messages whenever you see fit.

This approach is particularly cost-effective. Your information campaign costs will decrease significantly, and you will save a considerable amount of time. With a single click, you can send your information to thousands of people.

If you make the wise choice of selecting the right platform to assist you, your process becomes simple and easy. Adaptable, it allows you to personalize your messages, send individual or bulk messages, and measure the effectiveness of your campaign by scheduling delivery receipts.

With Octopush services, you are not required to download specific software, as the solution offered is in SaaS (Software as a Service) mode.