Have you heard of Zapier? No? Then it’s high time you caught up and discovered what this tool can do for you!

Zapier is a service that allows you to automate your recurring tasks. It is the Formula 1 version of an IFTTT (If This Then That) automation tool, making the interconnection between your various communication channels a breeze. Using Zapier to link and manage your marketing as a cohesive whole, including your SMS campaigns, newsletters, and all the web services you use, will literally change the way you approach multichannel marketing!

Zapier at a glance

As we mentioned, Zapier is a US-made tool that lets you automate your recurring tasks. No more manual SMS sending, and say goodbye to the errors and blunders caused by teams overwhelmed by CRM management. Theautomation of SMS campaigns offers companies an inexpensive and effective way to save time and boost productivity, simplify follow-up work, and improve CRM management.

Key features of Zapier

• Zapier allows you to create practical action scenarios to link multiple software programs together based on predefined criteria.
• With Zapier, you can connect different web application services without needing a developer.
• The range of services that can be interconnected using Zapier is vast and offers endless possibilities (Highrise, Zendesk, Dropbox, Gmail, Mailchimp, Magento, Salesforce, etc.).
• Zapier enables synchronization of messaging across your chosen communication channels.

By automating and interconnecting your various communication interfaces, you can focus on what really drives value for your business: building long-term trust with your customers through ongoing, personalized dialogue.

But how do you use Zapier to put automation at the service of your customer relationships without falling into the trap of dehumanizing them? Here is a practical example.

How a music marketing agency boosts its communication with Zapier

There is nothing like a case study to illustrate the benefits of using Zapier in your SMS marketing strategy.

Dotted Music is an American music marketing agency that recently launched a new project offering coaching services to help musicians and producers effectively promote, sell, and market their music.

To make their service offering attractive, Wespin needed to find a simple way for users to contact them, combined with a tool that would allow them to respond to inquiries in a personalized and relevant way.

Already an avid user of Typeform for their form creation needs, Wespin wanted to simplify their communication management by connecting the various applications they use, such as Mailchimp for their newsletters, their various social networks, and more.

Thanks to Zapier, Wespin was able to implement coordinated management of its multichannel communication:

1. When a lead fills out a form via a specific application, Zapier sends the contact information to other applications. The contact data is automatically added to the Wespin CRM.
2. When a lead becomes a confirmed customer (following payment confirmation, configured as one of the action scenarios), Zapier adds the customer data to a specific list for newsletter distribution, based on predefined segmentation criteria. Zapier also sends this data to a special list, which triggers the automatic sending of an invitation SMS for the LinkedIn network.
3. Wespin sends its customers an email via Mailchimp asking them to complete their profile. Zapier sends them a Twitter message via SMS to thank them as soon as their profile is complete.

There is no limit to the possibilities offered by Zapier to boost your marketing strategy! For example, you can automatically send an SMS of welcome to any lead creating a user account on your e-commerce site; or send an SMS notification of order processing as soon as it is validated in your checkout funnel; and also confirm to your subscribers that their profile has been updated by sending an instant SMS.

Contrary to popular belief, automation can truly serve more personalized communication. By using powerful tools like Zapier to optimize your SMS marketing, you will improve your communication with your leads and existing customers on a genuinely human level, by personalizing your messages after efficient data collection and management, allowing you to better understand their needs.

Zapier allows a team, regardless of its size, to successfully manage a set of tasks.