Writing your messages is a crucial step in ensuring the success of an SMS campaign. SMS is a communication channel with an open rate of nearly 98%. In this sense, it is essential to pay close attention to the content of your messages, especially when aiming for specific goals: promoting sales or an event, increasing page visits, or encouraging appointment bookings.

Looking for the right words to inspire your audience to take action? Find out how in this article by Octopush.

1. Keep your SMS messages simple and concise

First and foremost, remember that an SMS should contain only one single offer. When drafting a message for an SMS campaign, keep it brief and direct.

Long messages can be overwhelming to read. Sending them may cause you to lose your reader's interest within the first few lines. When written well, one or two sentences are usually more than enough. The more concise you are, the higher your SMS response rate will be.

However, keep in mind that to achieve your campaign goals, you must still ensure you provide all the necessary information.

For example, if it is a marketing SMS campaign, you must specify the offer details, the conditions to qualify, and the expiration date. For SMS notifications, you should clearly state the purpose of your communication (order confirmation, order or delivery update, appointment reminder, etc.) and the relevant details (time and location of a delivery or appointment).

2. Avoid text-speak and check your spelling

It may seem obvious, yet many companies still use text-speak in their SMS communications. While it saves space, using abbreviations can lead to misunderstandings. To maintain credibility and professionalism, you must avoid text-speak entirely.

Similarly, be sure to proofread your messages. Typos can lower your audience's opinion of your company. Also, be mindful of emojis. While you want to appear friendly, remember that this is professional communication.

3. Personalize your SMS messages

To maximize the impact of your SMS, consider personalizing your messages. Sending personalized SMS will significantly increase your chances of capturing your audience's attention and achieving your goals, regardless of the type of professional SMS.

Most companies add a personal touch by including the recipient's first name—a detail that makes all the difference.

Alternatively, you can use a unique greeting that reflects your company's brand.

This way, your messages will easily stand out from the dozens of SMS your recipients receive regularly.

4. Use our SMS templates

Still struggling to write your SMS messages despite our tips? Don't panic—at Octopush, we offer over 300 professional SMS templates. Feel free to browse our template database to launch more effective SMS campaigns.