Are you ready for Black Friday?

It’s time to start developing personalized marketing strategies. Today, digital strategies are all about personalizing the customer experience and making every interaction meaningful and unique. For this reason, Black Friday is a fundamental time to execute these types of SMS strategies and achieve excellent results that reflect in your sales.

1. Personalize your SMS sequence

The sheer volume of ads and offers available online makes it increasingly difficult to stand out from your competitors. Personalizing content creates a more intimate connection with your customers, as your communication becomes more relevant and segmented. Your campaigns need to be as effective as possible, and this is achieved by providing targeted, unique attention that makes your customers and prospects feel special by receiving information that matches their tastes and what matters to them.

Personalization is a strategy with many possibilities, where everything depends on the amount of data you have on your customers and the call to action in your message, depending on the strategy you have in mind.

2. Send your SMS campaign at the right time

Something very important, beyond the content of the message, is the moment when customers receive your communications. No matter how relevant the content is, it would lose much of its meaning if received at the wrong time. For your message to benefit from greater interaction, it must be delivered at the right moment. Companies have refined this strategy to the point where you might think they are investigating you 24/7, crafting a message that seems to have been written by your best friend. Thanks to data, you can now analyze your customers' behavior across different platforms and cross-reference data from your actions within them. By analyzing your customers' behavior, you will send offers that generate more impact.

3. Add an attractive offer

Once we have hit the mark with the message and sent it at peak hours or the right moment, we need to add a call to action to turn that communication into a sale. The main goal of our strategy is to generate higher conversions. Therefore, there must be a clear message, timely delivery, and a strong call to action.

November 27th is the perfect time to communicate discount vouchers, offers, and promotions for Black Friday, which is celebrated almost everywhere in the world. The marketing communication that companies generate on this date is so vast that consumers are more willing to spend money. At this precise moment, when they receive your message with an offer they can't refuse, it hits home. But be careful! The message must be captivating, because since the customer will be more predisposed to spend money, brands will be more active in their communication. This is where the interest the customer has in a brand plays an important role, and the information and data you have on your customers will serve as your greatest asset.

Let’s look at some examples of a brand that knows exactly what it’s doing with its marketing strategies, like Apple. When you enter the "Apple Store" app, you find a site tailored to you. Since Apple knows the products you have associated with your iCloud account, it will suggest accessories and products compatible with your account, making for a much more pleasant, personalized, and efficient visit.

Therefore, if you know your customer well enough, you will be able to send them personalized messages, down to the detail of offering exactly what they are looking for at the moment they are looking for it. In this way, Apple can communicate graphic and customer-specific messages about the products they are actually interested in.

Abandoned cart messages are another very common example implemented by brands with remarketing strategies. It is very common for customers to search for a new product and go through the entire purchasing journey until they leave it in the cart, but they don't complete the purchase.

Consequently, the customers have already shown interest in the product, but they were distracted during the purchasing process or are still looking to see which product is the most appropriate. Here, companies tend to automate messages so that the customer completes the process they started.

4. Make your message clear and attractive

The more personalized and clear the message, the more sales you will be able to generate. It is very important to be on the customer's side and analyze every word in depth to achieve the impact you want. Get straight to the point with an SMS! Create a concise and effective message. Here are some situations in which SMS marketing is used:

• Short-term promotions: Coupons or promotions are a great way to attract more people to your online store or website. SMS is ideal for communicating these offers.
• Updates on events or customer orders: There are usually many changes in the planning and execution of an event. In this way, with an SMS, any change can be communicated with greater efficiency and visibility than email or other channels.
• VIP offers: It is very important to keep your most loyal customers informed about discounts and promotions that apply only to them. Sending so-called exclusive messages during Black Friday will also improve the relationship with your customer.
• Add images or a link to a landing page: It is important to highlight the offer to spark interest and boost sales.

Finally, it is important to connect your SMS marketing campaigns with your WhatsApp marketing campaigns, for example, as well as your social media communication. A consistent strategy must be implemented across different channels to ensure your communication is clear and well-understood by your customers.